01

Leica Lens held a press conference in China.

Mingyue Lens and Leica welcome the "New Vision · Leica Eyecare" China press conference. Senior leaders from Mingyue and Leica attended to exchange brand concepts. The latest technological achievements of Leica Lens were showcased on-site, interpreting the brand essence of "You deserve to see the real world." Leica Global CEO Matthias Harsch, Leica Camera Greater China Director Siegmund Dukek, Leica Eyecare Global Managing Director Joerg Bauer, Leica Eyecare technology partner and co-founder of the Jenvis Innovation Research Center at Jena University, Sebastian Marx, as well as guests like Xie Gongwan, Chairman of Mingyue Lens Co., Ltd., participated in speeches or forum sessions.

Matthias Harsch stated that as a German optical brand founded in 1869, Leica has always been focused on creating world-class optical products, leading the industry trend with excellent quality, German craftsmanship, industrial design, and continuous innovative technology. China is not only an important part of Leica's global strategy but also a significant driving force for its future development. He further shared Leica's development blueprint in the Chinese market, aiming to continuously meet the needs of local consumers based on its deep accumulation in photography and sports optics fields.

In addition, Leica Eyecare Global Managing Director Joerg Bauer, Leica Eyecare technology partner and co-founder of the Jenvis Innovation Research Center at Jena University, Sebastian Marx, Tang Yunchuan, Chief Strategy Officer of Trout (China), and extreme sports enthusiast and postdoctoral fellow at the Chinese Academy of Sciences, Yan Ziqi, participated in the theme forum of this event, discussing the optical technology development trends, innovative strategies, and market opportunities under the theme of "New Vision."

As the discussion session concluded, Xie Gongxing, President of Mingyue Optics Co., Ltd., and Wang Jing, General Manager of Leica Business in China, jointly carried out an important unboxing ceremony. They opened the gift box and showcased to the guests present the brand-new Leica lenses meticulously crafted to integrate German exquisite craftsmanship with the demands of Chinese consumers.

Leica lenses adhere to German engineering and are divided into four categories, from C4 to C1, each with its own characteristics. While meeting the purchasing needs of different consumers, Leica lenses, supported by German craftsmanship, endow the products with outstanding technical performance. DM technology finely carves the lenses with cutting-edge algorithms, significantly reducing peripheral aberrations for a purer and flawless field of view; AEM technology deeply understands the mysteries of the eyeball, supported by JenVis's vast data, customizing for each wearer; EDP technology breaks boundaries, allowing an infinite field of vision even with high diopter adjustments.

02

AXIOM SPACE collaborates with PRADA to launch a brand-new lunar space suit.

During the Milan International Astronautical Congress, Axiom Space, a leading provider of manned spaceflight services, and Prada, a developer of manned space infrastructure, unveiled for the first time the AxEMU extravehicular mobility unit (EMU) spacesuit designed for the NASA Artemis III mission. The two industry pioneers are dedicated to the design and material research of spacesuit exteriors, combining creativity with engineering technology to elevate the design standards of the new generation of spacesuits.

During the development process, the Axiom Space spacesuit is presented with a dark cover layer to conceal its proprietary technology. As for the spacesuit to be used for lunar missions in the future, white material will be chosen to reflect heat, protecting astronauts from extreme temperatures and lunar dust. In addition to the outer spacesuit design work, Prada's deep knowledge and experience in materials and production processes support project innovation. The Prada design and product development team works closely with Axiom Space engineers on custom material suggestions and functional design to help astronauts cope with the unique challenges of the lunar environment, while visually inspiring the future of space exploration. Leveraging Prada's expertise, advanced technology, and innovative tailoring techniques combined, ensuring high-precision functionality while providing an aesthetic effect with the white outer layer, enhancing astronaut comfort and material performance.

AxEMU has improved the Extravehicular Mobility Unit (xEMU) space suit from NASA, enhancing flexibility, functionality, and safety, while also equipped with specialized tools for exploring the lunar south pole. The spacesuit is suitable for astronauts of different genders and various body types. It can withstand the extreme temperatures of the lunar south pole and maintain operation in the extremely cold environment of the permanent shadow region for at least two hours. Astronauts can wear the AxEMU spacesuit to perform extravehicular tasks in space for at least eight hours.

AxEMU is equipped with multiple redundant systems and onboard diagnostic systems to ensure astronaut safety. In addition, the spacesuit uses a regenerative carbon dioxide filtration system and advanced cooling technology to dissipate heat from the system. Special coatings have been added to the helmet and visor to provide astronauts with a wider field of view. AxEMU also features internally custom gloves, significantly improving performance compared to existing gloves. The spacesuit architecture integrates life support systems, pressure suits, aviation electronic equipment, and other innovative systems to meet exploration needs and expand research opportunities.

03

Victoria's Secret Fashion Show Returns

The globally renowned lingerie brand Victoria's Secret Fashion Show recently returned in New York City, USA, bringing together a lineup of classic and new-generation top models. With an all-female performance lineup for the brand's first time, three globally renowned artists—American music legend Cher, South African emerging singer Tyla, and Thai singer Lisa—delivered a spectacular performance to the audience and guests.

Victoria's Secret has always been synonymous with fashion and entertainment, re-launching this iconic entertainment event this year, retaining all the familiar and beloved glamorous feelings, angel wings, fashion, and music elements, while fully showcasing the values and mission reflected by Victoria's Secret now.

This grand show marks the beginning of the holiday season, and Victoria's Secret has also created an unprecedented "see now, buy now" shopping experience for consumers. During the live broadcast of the grand show, consumers can place orders in real time through Victoria's Secret's online and offline official channels, with each runway look based on products that can be immediately purchased, making it easy for customers to obtain the same runway items worn by supermodels.

Victoria's Secret has always closely connected with consumers with an innovative spirit, and this return of the grand show is even more so redefining the runway experience in a digital form, open in real-time to everyone, allowing people everywhere to instantly access the content. This Victoria's Secret show was live-streamed for the first time on Victoria's Secret's official social media platforms.

04

CANALI releases its first ever 'Sustainability Report'.

This report follows the Global Reporting Initiative (GRI) sustainable development reporting standards, marking CANALI's solid commitment to the environment, society, and governance, and using the proposed structural framework to convey CANALI's initiatives in sustainable development, highlighting the brand's continuous efforts to measure, improve, and find solutions under environmental, social, and governance (ESG) standards. In 2023, CANALI established this long-term initiative as a global plan - the CAre plan, while also forming a Sustainable Development Committee. The committee, composed of brand representatives and strategic advisors, is dedicated to ensuring sustainable governance, continuously enhancing environmental and social performance, and promoting corporate welfare programs.

Since 2021, CANALI has begun adopting the European Union's recommended Organizational Environmental Footprint (OEF) and Product Environmental Footprint (PEF) research programs to accurately quantify the daily operations and product production environmental impacts, helping the brand identify areas for improvement, guide decision-making, ensure the implementation of specific solutions, achieve the goal of reducing environmental impact, and ensure transparency and accountability in the process.

The 'Sustainable Development Report' also emphasizes CANALI's commitment to the 'Made in Italy' products. For 90 years, this commitment has not only become a symbol of the brand but also a sustainable choice to protect excellent craftsmanship, artisan well-being, and effectively reduce environmental impact.