Finance and Economics APP learned that Huaxin Securities released a research report stating that the media industry's third quarter reports will be gradually released. Due to policies launched in late September, short-term emotional factors are the main drivers. The subsequent policy dividends will impact business operations, and progress in the fourth quarter can be observed. The media industry is recommended. Key recommended symbols: Bilibili (09626) (Starting Singles' Day Sales, the company becomes an important promotion node merchant for seeding goods, linking with Taobao Alliance, customizing live streaming incentives for potential UP masters inside and outside the platform according to the rules, focus on third quarter performance)；Alibaba (09988) (Embracing Singles' Day, the application scope of 88VIP coupons will be expanded for the first time from Tmall shops to some Taobao shops, focusing on the progress of Alibaba Cloud and overseas business promotion)；Meitu (01357) (MOKI is fully open, with AI fairy tale short film works being released gradually)；Vobile Group (03738) (Helping enterprises go global).

The main viewpoints of Huaxin Securities are as follows:

Entering the fourth quarter of 2024, the third quarter reports will be gradually released. Due to policies launched in late September, short-term emotional factors are the main drivers. The subsequent policy dividends will impact business operations, and progress in the fourth quarter can be observed. Singles' Day shopping festival in 2024 has shown a normal attitude, with companies gradually shifting from pure discount competition to collaborative breakthroughs, such as from payment to logistics, and then to optimization of the shopping process. Each company is leveraging user mind share and solidifying their own territory, while actively expanding internationally. Cross-border e-commerce is setting a benchmark for China's overseas expansion. With the gradual improvement of infrastructure and the exploration of diverse paradigms of internationalization, there are opportunities for a variety of global competition in international exploration such as digital marketing, cultural variety shows, series (short, medium, long), games, cultural exhibitions, take-out, tools, replication of internet business models, etc.

Key recommended symbols progress:

BlueFocus Intelligent Communications Group (300058.SZ) (a leading company in digital marketing, with expectations for advertisers' placements to gradually show in the fourth quarter and beyond accompanying macro policies intensifying in late September 2024);

Zhewen Interactive Group 600986 (representative company of local state-owned enterprises in digital marketing, gradually expanding to other categories from automotive marketing);

Citic Press Corporation (300788.SZ) (one of the leading companies in mass reading continues to solidify its main business, Citic Press Group, Shanghai **** Foundation, and Sina Finance jointly launched the "Bright Future" Children's Reading Special Fund);

Shanghai Yaoji Technology 002605 (Focus on the progress of the main business in the third quarter and the subsequent card business);

Alpha Group (002292.SZ) (new product launches in the fourth quarter, from card games to plush new products, to intelligent new products continuously);

Shanghai Fengyuzhu Culture Technology (603466.SH) (expected to benefit from debt-for-equity swaps to ease the progress of receivables, while continuously implementing large-space experiences, the VR large-space work "Mysterious Eastern Castle" is about to be presented, the company will continue to promote content innovation, technological innovation, and development model innovation);

Lisheng Sports (002858.SZ) (revenue and profit doubled in the first half of 2024, actively developing overseas markets by introducing international events, while promoting the company's event operation service capabilities going global);

Wanda Film Holding (002739.SZ) (as a top film theater chain company, focus on the progress of subsequent film lineups);

Hengdian Entertainment (603103.SH) (after pressure from the summer and National Day box office, waiting for a turnaround in operation, focus on the progress of subsequent film lineups, the establishment of the Hengdian International Short Film Alliance, the project launch event will start on October 28, the Hengdian Short Film Overseas Alliance project launch event will unveil the high-quality film lineup for the fourth quarter of 2024 and 2025);

Beijing Enlight Media (300251.SZ) (waiting for progress on the animated films "Xiao Qian", "Nezha 2", and others, in the works are films like "People's Justice", "The Third Article", "The Seventeenth Article", science fiction films like "The Three-Body Problem", "The Martian Orphan", "The Stars", animated films like "Big Fish & Begonia 3", "Jiang Ziya 2", covering themes of law, science fiction, animation, etc.);

Zhejiang Huace Film & TV (300133.SZ) ("Seven Nights Snow" is currently popular on iqiyi, expected to thicken third-quarter performance);

Thinkingdom Media (603096.SH) (Representative enterprise of mass reading, focusing on progress of original IP commercialization);

Mango Excellent Media (300413.SZ) (Leading practice of cross-border media, doubling plan, third-quarter report will be released on October 26th, Mango TV will bring 3 self-made vertical screen dramas "If We Meet Again as First Love" "I Will Eat First, You Will Get Fat Later" "She Turns Out to Be My Aunt");

XD Inc (02400) ("Yseer" 'Essence Test' will be launched from October 24th to November 4th);

G-bits Network Technology (603444.SH) ("Fantasy World of the Gods" will officially start public beta testing on October 18, 2024);

Baioo (02100) (Consolidating core IP competitive advantages, continuously exploring AI technology to empower product development, accelerating international market layout);

Hangzhou Electronic Soul Network Technology (603258.SH) (Hangzhou Electronic Soul Network selected in the "Gold Seed" plan, national model enterprise incubation list);

Green Porcelain Games (06633) (Continuous increase in overseas income scale, focusing on the development and distribution of high-quality projects, continuously enriching game reserves).

Risk warning

(1) Risk of changes in industry policies (2) Risk of company performance falling short of expectations (3) Risk of industry competition (4) Risk of changes in production and broadcasting policies (5) Risk of film and television works progressing slower than expected and not being filed (6) Risk of epidemic fluctuations (7) Risk of macroeconomic fluctuations