Local travel agency Wing On Travel announced that it will add 4 new branches starting from the fourth quarter of this year, located in Tuen Mun, Kwun Tong, Quarry Bay, and Tseung Kwan O. In addition, it is expected to open 1 new branch in the northern New Territories next year, bringing the total number of branches in Hong Kong to 10.

Lorinda Leung, the director and CEO of Wing On Travel, revealed that the company will continue to expand depending on market conditions in the future, indicating that the number of new store openings will exceed 5. At the same time, the company is also considering doubling its workforce, with the total budget for the store expansion plan exceeding a "seven-figure sum."

Wing On Travel's General Manager, Stephen Ma, also noted that although most customers currently prefer to order travel products online, there is a growing trend of Hong Kong people choosing to travel to second- or third-tier cities or opting for deep travel experiences. They still rely on physical stores for inquiries, so the company has decided to expand its store network at this stage.

Lorinda Leung mentioned that due to the incomplete recovery of air transportation capacity, the number of customers in tour groups is still limited, currently at about 70% of the pre-pandemic level. As for the DIY travel business, it has recovered to nearly the level of 2019, with air ticket services performing the best.

Stephen Ma also pointed out that although the tourism market is thriving, the overall economic situation is still not as ideal as in 2019. Therefore, the company has no plans to raise prices. Instead, it will introduce more affordable "mass products." With Wing On Travel actively expanding from the fourth quarter of this year, the target for next year's departures is expected to increase by 30% year on year.