$CHABAIDAO (02555.HK)$ Early trading rose more than 25%, as of the deadline for submission, it rose by 25.71% to HKD 11.54, with a turnover of 59.7489 million Hong Kong dollars.

On the news front, on October 11th, Chatime's first store in Hong Kong officially opened, with pricing 70% higher than the mainland, but sales on the opening day were exceptionally hot, with consumers waiting for about 2 hours. Chatime's classic drink, Yang Zhi Guo Lu, has been well received by Hong Kong residents, accounting for 30% of daily sales and becoming a super star product in the store.

It is worth noting that Chatime is accelerating its overseas expansion. As of the end of June this year, Chatime has exceeded 8,000 stores and has entered markets in South Korea, Thailand, Australia, and other countries. Gu Jilin, co-founder and vice president of Chatime, has introduced that the proportion of local people buying at Chatime's stores in South Korea has exceeded 80%, and the operating profit margin of the four stores that have opened is higher than that of domestic stores, with a significantly shorter investment payback period than domestic stores.

Editor/Rocky