这款汽车代表了法拉利进一步提高其行业领先利润率的最新努力。尽管法拉利的产量仅为竞争对手的一小部分，但该公司的高利润率已使其成为欧洲最有价值的汽车制造商。Ferrari has launched its first new supercar in over a decade, despite the base price of this new limited edition supercar being 3.6 million euros (3.9 million dollars), it is already sold out.
Finance and Economics App learned that Ferrari (RACE.US) has launched its first new supercar in over a decade, despite the base price of this new limited edition supercar being 3.6 million euros (3.9 million dollars), it is already sold out.
Ferrari stated on Thursday that the new F80, featuring a 1200-horsepower V6 hybrid engine, is one of the most expensive models ever from the Italian luxury auto manufacturer, limited to 799 units. This car will begin deliveries by the end of next year.
This car represents Ferrari's latest efforts to further increase its industry-leading profit margins. Despite Ferrari's production being only a small fraction of its competitors, the company's high profit margins have made it Europe's most valuable auto manufacturer.
Amid a general slowdown in luxury goods consumption, demand for high-end supercars priced over 1 million dollars remains strong. The standard price for the F80 in Italy is 3.6 million euros, with prices in other countries to be announced later.
The two-seater F80 has a top speed of around 217 miles per hour, making it the first supercar introduced by the company since LaFerrari in 2013. While the term 'supercar' is usually used to refer to high-power sports cars, Ferrari uses it for its limited and most expensive models.
The company stated that the design inspiration for the F80 comes from the aviation industry. Ferrari's Chief Design Officer, Flavio Manzoni, said, "Ferrari wants to do something absolutely futuristic and disruptive, we don't want to be clouded by nostalgic ideas."
Ferrari's Chief Marketing and Commercial Officer Enrico Galliera said earlier this week that the preview of this model went very smoothly. Although the contracts have not been signed yet, all 799 cars have been informally reserved by potential customers. Selling all these cars at a price of 3.6 million euros each, Ferrari will generate a total revenue of 2.88 billion euros.
CEO Benedetto Vigna, who joined in 2021, has been pushing the company to produce more electric cars shortly after. Last month, he mentioned that the company is expected to launch its first electric supercar in the fourth quarter of next year.
Vigna is also committed to maintaining the exclusivity of Ferrari's product line, relying on customized services to increase profits. This gives him further room to raise prices.
