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October 17, 2024
Japan Airlines Co., Ltd.
J VALUE CO., LTD.

Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Mitsuko Tottori, hereinafter referred to as 'JAL') and J VALUE CO., LTD. (Headquarters: Bangkok, Thailand, Representative Director: Yupallet Etrapakal, hereinafter referred to as 'J VALUE') have signed a basic agreement as they start collaborating on the expansion of Japan's agricultural and marine products export business at the 'Tonro Japanese Market' in Bangkok, Thailand.

Left: Representative Director Yupallet Etrapakal of J VALUE CO., LTD.
Right: Japan Airlines Cargo Postal Headquarters Business Promotion Department Director Hidehiko Umehara

Under the ESG strategy set forth in the medium-term management plan, JAL is working on revitalizing the region by exporting excellent agricultural and marine products that Japan takes pride in overseas through its abundant logistics network and seamless high-quality transportation, contributing to increasing awareness overseas and creating new demand.
In addition to handling a wide variety of fresh products in Thailand, J VALUE plans, produces, and promotes events, responding to a wide range of needs, leveraging its customer attraction capabilities to sell fresh products and hold events.
Through a strategic partnership leveraging the strengths of both JAL and J VALUE, a new Tonro Japanese market deeply rooted in the local market beyond just the Japanese community in Thailand will be developed. This aims to expand the sale of excellent agricultural and marine products from Japan, as well as work on further expanding the export of agricultural and marine products from Japan to Thailand by collaborating with local cafes, bars, municipalities in Japan, and holding events.

[Overview of the initiative]
JAL and the Jupiter Group, a forwarding company of JAL and the JAL group, will form a logistics network that integrates air and ground transportation, providing comprehensive air cargo transportation services including customs clearance and ground delivery.
This forms an integrated air and ground logistics network, providing comprehensive air cargo transportation services, ensuring strict temperature control for live fish and more.
Special transportation know-how, including special packaging, is required to transport excellent fresh products from Japan, which have been difficult to distribute locally in the past, while keeping transportation costs low.
We will continue to provide high-quality products in Japan, while keeping transportation costs low and maintaining the same high quality domestically.
J VALUE utilizes marketing and attraction capabilities in Thailand to hold various events, further penetrate the local market in Thailand, increase the number of visitors, and significantly increase sales opportunities.
By increasing the number of visitors and expanding store presence in the Thai local market, J VALUE aims to significantly increase sales opportunities.
This will enhance the recognition of Japan's excellent agricultural and aquatic products, and work on creating demand and further promoting exports.

【J VALUE CO., LTD. Company Overview】
Company Name: J VALUE CO., LTD.
Representative Director: Yupalet Etrapakal
Establishment date: March 15, 2018.
Business description: Based on the concept of "Bringing the best of Japan to the world", operates a wholesale market for Japanese fresh food products in Bangkok, Thailand.
Operates the "Tonlou Japan Market".
Investment composition: G-Yu Creative Co., Ltd., Mikoshi Co., Ltd.

【Store Overview】
Japanese fresh wholesale market "Tonlou Japan Market".
Under the concept of "Bringing the best of Japan to the world", opened as the first Japanese fresh food wholesale market in Thailand in June 2018.
Delivering high-quality and rare "Japanese fresh food" to local customers at "high freshness and fair prices" by collaborating with producers across Japan and utilizing the JAL Group's aviation logistics network and expertise based on "peace of mind and safety".
Address: 87 Soi Akapat (Thonglor 13), Sukhumvit 55 Road, Klongtan-Nua, Wattana, Bangkok
Business Activities: Wholesale of fresh Japanese food ingredients, food provision, event hosting, etc.
Business Hours: 9:00-19:00
Closed on: None

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