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海通证券:国内游戏市场进入成熟期 出海大势所趋

Haitong Securities: China's domestic game market entering a mature stage, the trend of going global is inevitable.

Gelonghui Finance ·  Oct 17 09:10

On October 17th, Haitong Securities research reports pointed out that the domestic game market in china has entered a mature stage, and the trend of going global is inevitable. In 2023, the chinese game market is expected to account for about 37.4% of the global market share, with nearly twice the space in overseas markets. Currently, the United States and Japan are still the main markets for chinese games to go global, accounting for 32.51% and 18.87% respectively, but the penetration level is still below 30%. From October 2023 to April 2024, the revenue from chinese games going global steadily increased, powered by AI, enhancing research and development as well as marketing efficiency. Recommendations include: 1) Game developers gradually moving towards globalization: G-bits network technology, 37 interactive entertainment network technology group, etc; 2) High-quality game developers focusing on overseas markets: Beijing Ultrapower Software, Zhejiang Century Huatong Group, etc; 3) Hong Kong stocks: tencent, bilibili, etc.

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