Streaming giantNetflix Inc(NASDAQ:NFLX) could turn attention away from subscriber figures to long-term ad-supported plan advertising growth when the company reports third-quarter financial results Thursday after market close.

Earnings Estimates:Analysts expect Netflix to post third-quarter revenue of $9.77 billion, up from $8.54 billion in last year's third quarter, according to data from Benzinga Pro.

The streaming company has beaten analyst estimates for revenue in four straight quarters and six of the last 10 quarters overall.

Analysts expect the company to report third-quarter earnings per share of $5.12, up from $3.73 in last year's third quarter...