Sina US stocks on January 17th, China UGC Audio Community LIZHI INCOfficially log on to NASDAQAt the beginning of the session, it rose more than 30% from the offering price of $11 to $14.34, with a total market capitalization of more than $600 million.

In the online audio industry with competitors such as Himalayas and Dragonfly FM, LIZHI INC chose to bet on voice live streaming and UGC community during the knowledge payment period, forming a variety of business models such as live social networking, paid content, fan membership, game intermodal transportation and so on.

In terms of revenue, LIZHI INC earned 330 million yuan in the third quarter of 2019, up 72 percent from a year earlier, according to the prospectus.

In addition, LIZHI INC's operating income in 2018 was 799 million yuan, an increase of 76.1 percent over the same period last year, with a gross profit of 230 million yuan and a net loss of 9.342 million yuan. In the first half of 2019, revenue reached 486 million yuan, an increase of 32.4 percent over the same period last year, with a gross profit of 141 million yuan and a net loss of 55.522 million yuan.

Of this total, the average number of paying users for audio entertainment increased by 55.1 per cent from 246000 in the third quarter of 2018 to about 382000 in the third quarter of 2019. At the same time, the total payment ratio did not fluctuate much, from 0.7% in the third quarter of 2018 to 0.8% in the third quarter of 2019, and the proportion of audio entertainment payments increased from 5.9% to 6.4%.

In terms of operation, as of the third quarter of 2019, LIZHI INC had accumulated 160 million original audio content and had more than 46.6 million mobile monthly active users, including more than 5.7 million monthly active users of content creators. the average daily use time of mobile users is about 53 minutes.