According to the Wise Wealth APP, recently, UBS Group included Kuaishou-W (01024) in its latest research report as the top stock of the month, giving it a target price of HK$76.70 for the next 12 months, with a potential upside of up to 51%. This rating reflects UBS Group's positive expectations for the future performance of Kuaishou, as well as its recognition of the company's current market position and development potential.

UBS Group's research report pointed out that in September, although it will take some time to restore consumer confidence, with a series of macroeconomic policies being implemented, the industry has shown clear signs of recovery. Under the stimulation and subsidy measures by the government, it is believed that there is still considerable room for improvement in macro consumption.

At the sector level, UBS Group believes that although the short-term stock prices of Chinese internet companies are expected to remain volatile, they will eventually return to fundamentals. Companies similar to Kuaishou, highly sensitive to potential consumer recovery, with strong operational leverage and rapidly expanding profit margins, should be particularly focused on.

Taking into consideration factors such as valuation, risk, and 2025 earnings expectations, UBS Group has listed Kuaishou, JD.com, Alibaba, Tencent, Meituan, Ctrip, and TAL Education as the top 7 stocks of the month.

On the news front, recently, Kuaishou's November 11 shopping festival-related pre-sale has officially started. It is understood that this Kuaishou November 11 shopping festival is divided into two stages: pre-sale from October 10 to October 18, and the official period from October 19 to November 11. During this time, Kuaishou will continue to help merchants achieve rapid cold starts and overall operations through its short video star recruitment plan, attention page traffic support, top merchant incentives, and tail anchor growth program transition policies. It will also enhance the consumer shopping experience with focuses on key gameplay like raining red envelopes, surprise red envelopes, popular product promotions, and mass group purchases, combined with the ultimate optimization of product supplies, leading to a further improvement in buyer penetration rate.

Kuaishou's financial report for the second quarter of 2024 shows that in the first half of 2024, Kuaishou's e-commerce GMV reached 593.3 billion yuan, with a monthly average of buyers increasing to 0.131 billion and a 60% year-on-year increase in the monthly average active sellers.