Industry media reports, according to the latest data from Loto Technology (RUNTO), in the third quarter of 2024, the total shipment volume of television brands in China was 8.115 million units, a decrease of 6.6% compared to the same period in 2023. Among them, Huawei performed the best, with a shipment volume of approximately 0.3 million units in the third quarter, a year-on-year increase of over 50%.
According to the latest data from RUNTO, in the third quarter of 2024, the Chinese television market's brand unit shipments were 8.115 million units, a decrease of 6.6% compared to the same period in 2023. Among them, Huawei performed the best, with a shipment of approximately 0.3 million units in the third quarter, a year-on-year increase of over 50%. As of September, the annual cumulative shipment has reached nearly one million units, a significant increase compared to the same period in 2023, also exceeding 50%.
Analysis believes that Huawei's offline experience stores have continuously improved television sales, becoming the core of this year's significant growth. At the 2024 Huawei Autumn Full-Scenario New Product Launch event held last month, Yu Chengdong stated that Huawei's smart screen has achieved first place in market share in the segment above 0.02 million yuan, with a sales share of 42.3%, and market share exceeding 48.2% in the segment above 0.03 million yuan. Market analysis points out that looking ahead, with the boost of upgrade-by-trade-in subsidies and Singles' Day sales activities, the fourth quarter TV market is expected to stabilize and rebound, with shipments reaching 11.2 million units, a year-on-year increase of 4.1%. In 2025, with the expectation of continuing policies, the Chinese TV market is expected to stabilize and shipments are expected to reach 36.45 million units, a year-on-year increase of 2.1%.
According to the Financial Data Center, among related listed companies:
Anhui Coreach Technology Co., Ltd has many years of cooperation with Huawei and Xiaomi in the display module product, with the display module products being used in bulk on Huawei smart screens.
Chenyi Asia Vets exclusively supplies Huawei smart screens with Bluetooth voice remote controls, AI cameras, as well as Lingxi directional remote controls and Lingxi AI camera products.