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The Athletic Names Fubo Its First Official Live TV Streaming Partner; Multi-Year Agreement Includes Custom Content and Product Integrations, Co-Marketing Opportunities

Benzinga ·  Oct 15 21:15

Multi-Year Agreement Includes Custom Content and Product Integrations, Co-Marketing Opportunities

FuboTV Inc. (d/b/a/ Fubo) (NYSE:FUBO) and The Athletic announced today an in-depth partnership making Fubo the official live TV streaming partner of The Athletic. The multi-year agreement incorporates content and product integrations as well as plans to co-market the two brands to their respective audiences.

This press release features multimedia. View the full release here:

Through the partnership, sports-first live TV streaming platform Fubo is The Athletic's first streaming partner.

Fubo will be integrated into live game blogs and additional content on The Athletic's leading sports platform as a go-to sports streaming destination. As part of this, The Athletic will work with Fubo to provide the most engaging and informative content experience possible through custom in-content modules that will feature relevant game information.

The Athletic and Fubo plan to jointly develop new product features on The Athletic platform designed to ultimately build a unique and market-leading user experience.

The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.
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