"The elderly are a precious asset to the Party and the country. It is hoped that the vast number of elderly friends can maintain a healthy mindset and enterprising spirit of old age, and contribute to the modernization of China with the concept of 'silver power', by not only looking after themselves and enjoying life, but also actively making contributions." Recently, this paragraph greatly inspired the Quantasing Group, a company dedicated to silver service, to focus on providing care, leisure, and opportunities for the elderly. Quantasing Group actively explores new models of intelligent elderly care services, contributing to a new force for China's modernization.

Based on long-term tracking surveys of over 1,000 middle-aged and elderly consumers, in October 2024, the Quantasing Group, in collaboration with CIC Insight Consulting, jointly released the 'Enjoying the Silver Age - Exploring the Trend of Middle-aged and Elderly Tourism Consumption in 2024 - Special Report on Silver Age Tourism in China'. The report provides in-depth analysis of the behavioral characteristics, demand preferences, pain points, and development trends of middle-aged and elderly groups in tourism consumption, offering more precise services for intelligent elderly care.

The data from the report shows that middle-aged and elderly groups account for nearly 40% of national tourists. In terms of travel frequency, 17.6% of middle-aged and elderly groups travel three times or more each year, while 40.8% of middle-aged and elderly people travel 1 to 2 times annually. It can be seen that the middle-aged and elderly groups are important customer sources in the tourism market with strong demand. As the population of middle-aged and elderly people continues to grow, the tourism market is constantly attracting potential customers.

The report states that middle-aged and elderly groups are more interested in tourist attractions that combine rich historical and cultural heritage with beautiful natural landscapes. Tourism modes that combine travel, learning, and health preservation are more suitable for the needs of middle-aged and elderly people. In terms of travel quality, middle-aged and elderly groups have high expectations for service quality, with 45.8% of middle-aged and elderly consumers inclined to choose tourist products with good service quality.

The report points out that the main problems with tourist products for middle-aged and elderly consumers are unstable service quality, high prices, unreasonable itinerary arrangements, lack of cultural experiences, and low information transparency. Among them, 39.6% of middle-aged and elderly consumers believe that the current tourist products have issues with unstable service quality. Therefore, stable and high-quality services are particularly important for the middle-aged and elderly tourism market, becoming significant factors affecting their repeat choices.

Focusing on the development of silver-haired tourism, recently at the national elderly work research event in Beijing, the Quantasing Group comprehensively showcased the achievements in the silver economy, universal education, and technological innovation to the government. The leadership listened to the Quantum Group's innovative achievements in Caligraphy Teaching, Ba Duan Jin exercises, and the integration of AI technology at the Qian Chi School. Quantasing Group is committed to promoting new models of interest-based learning and intelligent elderly care by applying cutting-edge technologies such as intelligent visual recognition systems and dynamic AI recognition systems, fully demonstrating the infinite potential of technology in elderly education. This not only showcases strength in technological intelligence but also proves that silver-haired learning can keep up with the trends and bring about renewed vitality.

In the future, based on precise insights into the silver-haired market, Quantasing Group will continue to strive to promote the coordinated development of the retirement cause and industry, promote knowledge sharing, leverage its own strengths and innovation capabilities, continuously create an integrated platform for 'online + offline' services, build new models for intelligent elderly care, and contribute the efforts of private enterprises towards the goal of ensuring care, opportunities, and happiness for the elderly.