Roku Inc. (NASDAQ:ROKU) is making waves in the stock market. Its stock recently formed a Golden Cross, a bullish signal that has investors buzzing.

Chart created using Benzinga Pro

With shares currently priced at $78.37, Roku's technicals reveal it's not just riding the waves, but potentially catching a big one.

Chart created using Benzinga Pro

Roku stock has surpassed its eight, 20, and 50-day simple moving averages, which showcases strong buying pressure and indicates robust upward momentum.

Roku has faced a rocky road this year, down 12.80% year-to-date. However, it's rebounded impressively, up 15.58% over the past year and 31.68% in the last six months.

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Roku's Strategic Shift In Advertising

But the charts are not the only thing looking good; Roku is strategically positioning itself for a bright future.

The recent expansion of its advertising partnership with Instacart is a game changer. With it, Roku intends to transform TV moments into shoppable experiences for consumers.

As Roku ramps up its interactive ad formats, brands can now reach their audiences with targeted precision. This should enhance ad effectiveness while making shopping a breeze from the comfort of the couch.

Roku Analysts Are On Board

Analysts are on board, too, with a flurry of price target upgrades reflecting this optimism.

JPMorgan has upped its target to $92, Macquarie to $90, and Needham to a bullish $100, signaling a unanimous belief in Roku's potential.

The company is gearing up for strong platform revenue growth, driven by innovations like its new self-service Ads Manager, attracting smaller advertisers looking to tap into Roku's vast audience.

The Future Looks Bright For Roku

As Roku continues to capture the evolving landscape of connected TV advertising, its extensive user base of 84 million active accounts positions it as a frontrunner in the market.

With the advertising medium projected to grow rapidly over the next few years, Roku is poised to benefit immensely. This makes Roku stock an enticing pick for investors seeking exposure in the dynamic streaming space.

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