According to the Zhitong Finance APP, Beijing Media (01000) announced that on October 13, 2024, the company participated in the public auction on the Beijing Property Exchange Exchange Judicial Auction Network Platform by the Daxing Court, finally acquiring 100% equity of Mirror Media held by Legal Evening News at a starting price of RMB 2.0887 million. After the bidding acquisition is completed, Mirror Media will become a wholly-owned subsidiary of the company.

Acquiring Mirror Media through bidding is beneficial for the group. Firstly, it helps integrate Mirror Media's government business, leverage its regional customer advantages to increase market share, and reduce competitive overlap between the company and the Beijing Youth Daily. Secondly, after the equity acquisition is completed, Mirror Media's financial data will be consolidated into the company's financial statements, expected to bring an annual revenue increase of approximately RMB 10 million to the group, helping optimize and improve the group's financial situation.