活性化するインバウンドマーケットにおいては、日本の視点だけではなく、海外旅行者の視点でその魅力を伝えることが効果的なマーケティングを行うためには重要なポイントとなる。しかし、海外インフルエンサーの活用には、クリエイティブディレクションが難しいこと、権利や契約でのトラブル、納期に時間がかかるなど、ハードルがある。Kaizen Platform <4170> announced that it will start offering inbound video ad packages utilizing overseas casts on the 10th.
In the thriving inbound market, the aim is to support effective marketing activities.
According to a survey by the Ministry of Land, Infrastructure, Transport and Tourism, the number of foreign travelers visiting Japan in June 2024 reached approximately 3.14 million, setting a new record for a single month. Additionally, the amount spent by foreign visitors in Japan was around 2.1 trillion yen, also marking a new record for a quarter.
In order to effectively market in the thriving inbound market, it is important to convey its appeal not only from Japan's perspective but also from the perspective of overseas travelers. However, utilizing overseas influencers comes with challenges such as difficult creative direction, troubles with rights and contracts, and longer delivery times.
In this service, the Creative Director of Kaizen Platform USA (Kaizen Platform's subsidiary in the USA) directly networks with overseas casts residing abroad to create videos. This resolves challenges in utilizing overseas casts and supports speedy and effective marketing activities for inbound purposes.
