The Double Ninth Festival is full of respect for the elderly. This year, the Double Ninth Festival is the twelfth statutory Elderly Day in our country. With the rapid growth of the elderly population, how to help the elderly live better has become a universally concerned issue. At the same time, some new changes are taking place.

"Lao Wang, the smartphone education class you often mention has started again today, let's hurry to take the front row." On an ordinary day, a community aunt invited her old sisters to the community activity room. In the community's smartphone education class, they learned how to use Alipay to pay water and electricity bills, how to create chat groups face to face, and how to make short videos.

The distance between the elderly and digital technology is gradually being shortened, and this is closely related to the charity practices of related enterprises. At present, Ke Holdings Charity uses the 'Let me teach you to use a smartphone' and 'Let me teach you fall prevention' projects as a bridge to help the silver group to bridge the digital divide, reduce the risk of falls and injuries, improve home safety in retirement environments, and help the elderly live a more convenient and worry-free retirement life.

It was found in 2018 that many elderly residents in communities consider using smartphones as their most urgent need. Smartphones can not only meet some of the elderly's daily life needs but also bring great emotional connection value. In order to teach more elderly people how to use smartphones, the Ke Holdings charity team conducts community charity classes on using smartphones through the Ke Holdings Broker brand stores and broker volunteer agents.

This year, in order to achieve widespread coverage of smartphone education classes, Ke Holdings Charity further launched the 'Thousands of smartphone classes entering communities' initiative. Through the power of community volunteers, smartphone classes are brought to more elderly people in different cities, providing online access for the elderly to learn smartphone-related knowledge continuously and long-term, including mini-programs and live broadcasts.

As of October 11th, the 'Let me teach you to use a smartphone' project has reached 100 cities nationwide, organized 19,445 public welfare smartphone classes, conducted over 0.07 million smartphone classes, and served over a million elderly people. Through the 'Thousands of smartphone classes entering communities' initiative, Ke Holdings Charity's smartphone classes have further covered cities including Weihai, Panzhihua, Chifeng, Dazhou, Zhanjiang, Tongliao, and Bayannur. By using methods such as video live courses and mini-programs, more elderly people have opportunities to learn to use smartphones without time and space constraints.

In addition to vigorously carrying out smartphone classes, Ke Holdings Charity continues to explore in the field of elderly care according to the needs of the elderly. Last year during the Double Ninth Festival, Ke Holdings Charity officially launched the 'Let me teach you fall prevention' health charity project. This project is jointly initiated by the Ke Holdings Charity Foundation and Beijing Red Cross Foundation, with professional support from the Geriatrics Department of Hiap Hoe Hospital in Beijing. They developed a 'Fall Prevention Handbook' and produced educational videos. Leveraging community storefronts, Ke Holdings Charity conducts various easy-to-understand 'Fall Prevention' health guidance classes for community elderly groups, organizes community 'Fall Prevention' advocacy activities, enhances awareness and capacity of the elderly and their caregivers to prevent falls.

In September of this year, Ke Holdings Charity launched the documentary 'Life Won't Fall', and jointly with Beijing Red Cross Foundation released the 'Fall Prevention Health Exercise' to help the elderly effectively prevent falls. On the Double Ninth Festival on October 11th, Ke Holdings Charity, in collaboration with Tencent News, specially released the heartwarming and humorous short film 'After Falling, I Went from 27 to 70', hoping to further increase social attention to the topic of fall prevention. By the end of September 2024, the 'Let me teach you fall prevention' health charity project had organized 352 fall prevention health charity classes in 11 cities nationwide, conducted 1456 fall prevention classes, helped 0.029 million elderly people understand relevant knowledge about falls, raised awareness and capabilities of fall prevention, effectively mitigating the risks of falls, and enabling more elderly people to lead healthy retired lives.

The expanding silver-haired population is accompanied by more practical needs. Currently, Ke Holdings Charity has partnered with Ke Housing to focus on the home safety of the elderly, using internet of things, big data, ai, 5G communication, and other advanced technologies to provide a "hardware + software + service" smart home protection solution for elderly groups living with significant risks. This solution monitors the behavior of the protected group 24 hours a day and responds to their needs, reducing accidental risks and using technology to make living safer and better.

Through the charity practices of companies like Ke Holdings, one can see the digital divide faced by the elderly being rapidly bridged. At the same time, the silver-haired population is stepping into a colorful elderly life more healthily and scientifically.