The 'new normal' in Hollywood is seen as beneficial for Netflix, with a less competitive content landscape and increased openness among media company studios to licensing. The introduction of an advertising tier is viewed as a potential avenue for revenue maximization, possibly expanding the total addressable market rather than just enhancing average revenue per member. Projections include a conservative estimate of 4 to 4.5 million net subscriber additions in Q3, and 8 to 9 million in Q4.

Netflix is still seen as a robust growth narrative with considerable potential for revenue, earnings, and free cash flow expansion in the coming years. Nevertheless, the current share valuation suggests limited scope for further multiple growth, with expectations of a contraction as the platform's growth moderates by 2025, partly due to the diminishing temporary advantage of paid sharing. There is a belief that Netflix experienced another surge in subscriber growth due to paid sharing in the third quarter, but this temporary boost is likely nearing its end, leading to an upward revision of the third-quarter net addition forecast.

With a recent 13% uptick in shares subsequent to Q2 outcomes, driven by positive third-party subscriber data, Netflix is anticipated to demonstrate robust forthcoming results and forecasts, alongside a potential announcement of a price hike. Previously, a surge in the Premium tier's cost was seen in regions such as the U.S., U.K., and France. It's now anticipated that other areas will experience a rise in Premium pricing, and more significantly, a projected 8%-15% rise in the Standard plan's cost. Since January 2022, there hasn't been an increase in the Standard price, which at that time was 53% more expensive than competitors, compared to a mere 4% today. Additionally, a strong third-quarter viewership coupled with an impressive content lineup for the fourth quarter, which includes NFL coverage, is likely to further mitigate the risk of subscriber churn.