■Company Overview of Genie <6562>

1. Company Overview

Using ad technology that selects and displays ads tailored to viewers on websites and smart phone apps in real time, the company maximizes advertising revenue and effectiveness for internet media and advertisers. Additionally, they have developed and provide a sales & marketing platform that can execute and manage from customer attraction to sales promotion and orders.

Since its founding in 2010, the company has been addressing marketing challenges for customers in Japan and Asia, continuing to provide support for product development and success. Expanding its business areas to North America, India, and Europe, the company aims to lower marketing barriers using cutting-edge technology and AI, enabling companies to smoothly spread high value-added products and services in society. In February 2023, they fully acquired Zelto, a North American advertising technology company providing an advertising revenue optimization platform, and in July 2024, they acquired Social Wyrer, which specializes in the digital PR field, as a subsidiary.

(Writer: FISCO analyst Tomoichi Murase)