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调研公司预测:苹果或将推出智能戒指 在健康领域挑战三星

Research companies predict that Apple may launch a smart ring to challenge Samsung in the health field.

cls.cn ·  Oct 8 23:16

Research company CCS Insight wrote in its annual forecast report that Apple may launch a smart ring in 2026 to compete with Samsung's Galaxy Ring. Wood pointed out that the difference between Apple and Samsung is that Apple has a large and stylish offline physical retail store, which will help to sell products like rings to consumers.

Financial联社October 8 news (Editor Zhao Hao) Research company CCS Insight stated in its annual forecast report that due to Apple's focus on the health field, the company may launch a smart ring in 2026 to compete with Samsung's Galaxy Ring.

If this prediction comes true, the smart ring will become a new product line after Vision Pro. CCS Insight's Chief Analyst Ben Wood told the media on Tuesday, October 8, "Health has become a basic pillar for Apple."

"In fact, I can even say that when Tim Cook decides to give up control and retire, the main legacy he leaves Apple is personal health." Wood said, "Considering Cook's deep involvement and investment in health, I think the ring is a good supplement."

Wood emphasized Apple's focus on the health field, from the Apple Watch equipped with a range of advanced sensors to the latest AirPods Pro 2, which can become "hearing aids." Similar to smartwatches, smart rings can also embed various sensors for tracking indicators such as heart rate.

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Source: Samsung Official Website

Although the Finnish company Oura is a pioneer in smart rings, Samsung's Galaxy Ring launched this year is reaching a wider audience. Samsung calls this product an "AI Health Monitor worn on the finger," priced at $399.99 in the United States and 2999 RMB on the China official website.

Analysts believe that Samsung hopes that Galaxy Ring can help the company lock users into its device world. Similarly, Apple also adopts a similar strategy in its product line, aiming to keep customers as much as possible within its hardware ecosystem. Wood said that the ring will add a new product portfolio to Apple.

Unlike other consumer electronics products, rings are a bit more complex in retail, as everyone's finger size varies. Samsung's ring comes in nine sizes and three colors, and users can order a free size kit before purchasing the ring.

Wood pointed out that the difference between Apple and Samsung is that Apple has a large and stylish offline physical retail stores, which will help sell products like rings to consumers, "I think their retail stores are very suitable for rings because rings are products that are hard to enter the market."

He also stated that Apple's products will still be attractive in the ring market, "Apple is a well-respected brand that people are proud of. I think Apple's beautifully designed rings should be able to become a symbol of status."

The translation is provided by third-party software.


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