Recently, the latest data released by SimilarWeb, a global renowned website ranking and competitive data analysis platform, shows that Zhihu Live Direct continues to maintain high-speed growth, with a visit volume of 4.7 million in September, an increase of over 180% compared to August. With the continuous increase in product applications on a global scale, the marketization of AI search and user popularity are also accelerating gradually, potentially bringing about a new round of user experience revolution.
Zhihu Live Direct was launched at the end of June this year, with its own domain "zhida.ai," and integrated into the Zhihu App. Unlike other AI search products, Zhihu Live Direct relies on the massive high-quality Chinese corpus accumulated by the Zhihu community for more than a decade. It not only supports efficient user content and expert searches but also has strong traceability for result generation. Importantly, the high-quality content corpus effectively reduces the often criticized AI illusions, making the generated content more professional and trustworthy.
Since its launch, Zhihu Live Direct has also achieved continuous high-speed growth in visits and excellent user reputation. The AI TOP Product List released by Zpedia shows that in July, Zhihu Live Direct's visit growth rate reached 430% month-on-month, ranking first in the domestic AI product growth rate list; in August, the visit growth rate increased by 346% month-on-month, making it the champion of the global growth rate list. It is worth mentioning that since its release, Zhihu Live Direct has been continuously iteratively updated and actively integrated with the Zhihu community, introducing the functions of Zhihu Live Direct in multiple scenarios, injecting new vitality into the community through AI.
Looking at the world, AI search, backed by large model capability, has become the hottest track for innovative technology applications. Based on AI chat, the overseas conversational search engine Perplexity has developed rapidly and received capital investment. Among domestic products, Zhihu Live Direct is considered the "Chinese version of Perplexity," undoubtedly stemming from the market's affirmation of Zhihu's product strengths and application prospects.
It is worth noting that in recent times, competitors in the AI search market are stepping up their efforts, with giants such as Microsoft Bing officially launching AI-generated summarization features. This also marks that AI search has become a "standard" product for internet technology companies, and the search experience for internet users, both domestic and foreign, may usher in a new round of revolutionary upgrades.