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每日房地产行业动态汇总(2024-10-08)

Daily Real Estate Industry Updates (2024-10-08)

Golden10 Data ·  Oct 8 15:39

1. How did the Beijing property market perform during the “Eleventh” holiday? Real estate sales were too busy, and sales increased by 400%. Currently, no discounts or offers have been withdrawn

After the release of Beijing's “9.30” new property market policy, during the National Day, the reporter visited Beijing's new and second-hand housing markets and found that after the release of the new policy, there was an increase in inquiries, interest volume, and transaction volume. It is worth noting that in the Beijing New Deal, Tongzhou District's cancellation of the double purchase limit has attracted market attention. The person in charge of a project in Tongzhou District said that the real estate sales staff were simply too busy; up to now, sales have increased by 400%. However, in response to claims that promotions and discounts were cancelled for new properties after the New Deal, the person in charge of the property said that currently no discounts or offers have been withdrawn and will be adjusted according to market conditions. (One fortune)

2. Exploring the Shanghai property market, some properties were “traded in 6 days and arrived in the past 1 month”

“The number of visits to the sales department increased markedly, with at least 200 groups visiting each day during the National Day. In terms of volume, the data for the first six days of the holiday already exceeds the volume for the whole of September.” Gan Shihai, a real estate consultant for the new development project in Sanlin, Pudong District, Shanghai, told reporters. The reporter recently visited a number of new Shanghai real estate projects and learned in interviews with real estate agents that the Shanghai property market experienced a phased explosion during the 2024 National Day holiday. On the one hand, it was reflected in new property transaction data, especially the number of new property visits outside the Shanghai Outer Ring Road and the corresponding sales volume of newly needed units increased significantly compared to before; on the other hand, it was reflected in a significant increase in the number of second-hand housing sales and sales. A number of senior real estate agents said that since September 30 (the first day of the New Deal), although the second-hand housing market has not shown a clear trend of price increases in terms of actual transaction prices, it can be felt that market sentiment has gradually been ignited. (China Securities Journal)

3. During the National Day, some new properties in Shenzhen sell a suite every 10 minutes

On the evening of September 29, Shenzhen introduced a new real estate policy. The real estate market continued to heat up during the National Day Golden Week. A person in charge of new real estate in Bao'an District of Shenzhen said, “On one day, a house was sold every 10 minutes. The average daily turnover was three or four times higher than before the New Deal.” According to data from the Shenzhen Real Estate Agents Association, from October 1 to 6, 1,580 newly built commercial residential units were purchased and sold in Shenzhen, totaling 0.1637 million square meters, an increase of 780% over the same period last year. The average number of new housing units sold in Shenzhen in October increased 169.53% year-on-year compared to September. (CCTV Finance)

4. Shenzhen Welcome Property Market Golden Week: Foreign visitors became a vital force, new housing transactions surged tenfold year on year, and second-hand housing prices stabilized

According to monitoring data from Leyoujia Research Center, the sales volume of new homes at Leyoujia's Shenzhen store surged 979% from September 30 to October 6, 2023. Among them, the sales volume of new homes in the city on October 1 is expected to exceed 600 units, which is rare in the past three years. Also, according to data released by the Shenzhen Central Plains Research Center, during the full week of the Shenzhen New Deal (September 30 to October 6), the number of visits from users looking for housing in the Central Plains rose 180%, and the number of online visitors increased 34% month-on-month. Zhang Yuan, president of the Shenzhen Real Estate Agents Association, said that from a data perspective alone, in the short term, second-hand housing transactions and second-hand housing listings in Shenzhen have both rebounded, and market transaction activity has increased. However, in the medium to long term, the key to whether the current property market can get out of the “difficult situation” and buck the trend still depends on stabilizing the macroeconomic environment and reversing people's overall expectations for the future. Zhang Yuan believes that with changes in the relationship between supply and demand, the future real estate market pattern may be deeply divided. On the one hand, core cities will show a strong siphon effect under this round of easing; on the other hand, core cities will also show the characteristics of increased differentiation, compounding factors such as quality, location, resources, etc., and the asset value of a “good house” will gradually be reflected. (Exciting)

5. Visiting the Nanjing property market during the holidays: sales data is improving, and the mentality of buyers is changing

During the 11th holiday period, the reporter learned at several properties in Nanjing, Jiangsu. Currently, the mentality of many buyers is changing. Some buyers told reporters that it has been almost a year since they saw the house themselves. “I think now is the time to act decisively.” A number of sales office sales staff also confirmed to reporters, “Sales during the 11th period were indeed much better than before.” At the site of the Poly Wenjing and Song project located at the Nanjing University campus, staff told the reporter that with the improvement in sales conditions, the project is now close to liquidation. Data released by Poly also showed that Nanjing Poly's sales reached 0.7 billion yuan in the five days before the National Day, and sold a total of 260 properties. At the site of the project in Jiuxu, a 10-million-class luxury house in the south of Henan, Nanjing, the reporter learned that the project first entered the market during the National Day. Nearly 100 units had already been eliminated at the opening, and the transaction amount reached 1.6 billion yuan in three days. On the other hand, according to data released by Shell, Nanjing Shell sold 195 properties on October 5 alone, up 42.3% from the previous day. The number of house viewers was 3,731, which continued to grow, and the number of house viewings reached 0.015 million times. (Securities Times)

6. The real estate market is hot during the National Day Golden Week in Hangzhou, and the number of second-hand housing units hit a new high since 2019

On October 8, the latest data released by the Hangzhou Shell Research Institute showed that during the 2024 National Day Golden Week, the number of inquiries, reviews, and lower volume of the second-hand housing market in Hangzhou all set the highest records for the same period since 2019. Specifically, the number of second-hand housing inquiries increased 114% year over year, with a 102% increase in popularity, and a 170% increase in the lower volume. The new housing market also performed well. Although the number of inquiries fell slightly by 6% year on year, the number of visitors increased by 125%, and the number of subscriptions surged 399%, reaching a new high since the National Day in 2019.

7. Exploring the Wuhan Property Market After the New Deal: Warmth is getting stronger. Some projects sell for a month in a day

From October 1 to 7, the Wuhan Golden Autumn Home Buying Festival was held at Hankou Jiangtan Sanyang Plaza. Nearly 40 brand real estate companies attended the event with real estate properties and various promotions. The reporter saw on the scene that the entire event was set up with various exhibition areas such as good houses, trade-in, and financial services. Various promotion methods have been introduced by various housing companies, and preferential measures such as “100 floor-price housing units,” “direct reduction of property fees for 1 year,” “additional discounts on liquidation of buildings,” and “group discounts” have attracted the attention of many citizens. In addition, a number of real estate companies have made direct concessions and offered bargain listings as “surprise packages” for this home buying festival. For example, when Wuhan Changjiang Tiandi launched a limited-time supply of 7 special properties during the Home Buying Festival, CapitaMall Huaihai One offered a flash sale of 10 units at one price. The reporter visited the Optics Valley area, one of the most popular areas in Wuhan. A real estate salesperson called out to the reporter, “Everyone was upset. They sold 21 apartments on the first day of the National Day, which is equivalent to the sales volume for the month of September.” The reporter also saw in the circle of friends that several properties in Optics Valley displayed posters such as “17 units sold in a single day” and “10 units sold per day on average.” (Securities Times)

8. Sales of new homes in Changsha have clearly rebounded, and the number of visitors and transactions both rose during the National Day holiday

With the introduction of a new package of real estate policies at the end of September, the market in Changsha was in full swing. During the National Day holiday, the number of real estate visits and transactions both increased, and some even saw a boom in “people following the crowd.” During the National Day holiday, Changsha launched the “Gold Nine Silver Ten” Home Buying Festival. Various real estate developers promoted vigorously, including limited-time special housing, exclusive big discounts, transaction rewards, and deeds tax benefits. The events were exciting, driving the market to heat up. According to statistics from the Shell Changsha platform, as of October 6, the platform had sold more than 1,000 new homes. Five days before the National Day, the platform's sales volume of new and second-hand housing rose 150% year on year.

9. China Index Research Institute: The National Day property market has heated up sharply, and the turnover of some projects has already exceeded the full month of September

According to data from the China Index Research Institute, during the National Day “Golden Week”, housing companies' promotions generally increased, and the number of real estate visits and subscriptions in core cities generally increased significantly compared to before the holiday season. The transaction volume of some projects has already exceeded the full month of September. The “Silver 10” opening performance “exceeded expectations”, and there are obvious signs of market “stabilization”. It is expected that the new policy will continue to show results in the short term. At the same time, the sharp rise in holiday subscription data will gradually be reflected in online data.

10. Dongfang City in Hainan cancels housing purchase restrictions and sales restrictions

The Dongfang Municipal People's Government Office issued a notice on the adjustment of restrictive measures relating to housing. From the date the notice was issued, there is no need to review the buyer's eligibility to purchase commercial housing in our city. Encourage all kinds of talents to start businesses and find employment in our city. At the same time, the restrictions on the transfer period for commercial housing have been abolished, and commercial housing can be transferred from the date the real estate title certificate is obtained. If the previous relevant regulations are inconsistent with this Notice, this Notice shall prevail and shall be implemented in accordance with this Notice. If the country and province introduce new policies and regulations during the implementation period, the regulations at the higher level shall prevail.

11. Yingzhou District, Fuyang City: Sanitation workers, couriers, takeaways, security guards, etc. buy a new house and fully subsidize the contract tax

According to recent news released by Fuyang, Yingzhou District of Fuyang City, Anhui Province issued implementation rules on measures to optimize housing purchase policies. The rules are clear. Buyers who purchase newly built commercial housing (including residential, non-residential, excluding second-hand housing) within the Yingzhou district between August 6, 2024 and August 5, 2025 (inclusive) will be given a home purchase contract tax subsidy according to the application after applying for a real estate title certificate. The purchase time is based on the date of online signing and filing of the commercial housing sales contract. Support urban public service workers to buy houses. Urban public service workers who buy newly built commercial housing in Fucheng will be given a full concession tax subsidy after obtaining a “Real Estate Property Certificate”. Urban public service workers refer to workers engaged in frontline public services at the grassroots level, such as sanitation workers, couriers, takeaways, security, cleaning, municipal workers, and greening workers.

The translation is provided by third-party software.


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