According to Reuters on October 8th, Vodafone United Kingdom stated on Tuesday that it has deepened its global strategy partnership with Google. The agreement is for a period of ten years, worth over 1 billion US dollars, and will bring Google's new generative ai-supported devices to customers in Europe and Africa. Vodafone stated that it will use its 5G network to expand the use of Google artificial intelligence Pixel devices in Europe and continue to promote the Android ecosystem. By 2025, Vodafone will offer Google One AI Premium subscription plans, including Gemini Advanced, in some countries. As part of expanding the partnership, Vodafone will also use Google Cloud's enterprise ai platform.