Multiple online travel platforms data show that during the National Day holiday, the outbound travel market reached a new high, and residents from third-tier cities and below saw a significant increase in outbound travel enthusiasm.
The National Day holiday ended yesterday. Preliminary statistics from the Ministry of Transportation show that from October 1st to 7th, the estimated total cross-regional passenger flow in the whole society is approximately 2.008 billion person-times, with a daily year-on-year increase of 4.1%.
During the National Day holiday, the tourism market has reached a new peak. Domestic civil aviation, hotels, high-speed rail, and major scenic spots have once again entered the 'crowded' mode, with tourist numbers in many places hitting historic highs.
Multiple online travel platforms data shows that the outbound tourism market reached a new high during the National Day holiday, with a significant increase in enthusiasm for outbound travel among residents in third-tier cities and below.
Meanwhile, the county-level tourism market continues to maintain high growth, with many niche scenic spots gaining popularity, adding fuel to the county-level tourism market.
Experts point out that an increasing number of tourists are dispersing their long vacation travel demands into daily life to seek more cost-effective and comfortable travel experiences. Airlines' pricing systems and hotel management will face upgrades, posing new requirements for fine operation of the industry chain.
Looking at the travel structure, with the increase in tourism resource supply, airfare and hotel prices are returning to a rational range. The consumer booking window is shrinking, off-peak travel is gradually becoming normalized, cross-border passenger flows continue to rise, and demand differentiation features are evident.
On one hand, the travel demand from residents of lower-tier cities is increasing, and the popularity of destinations in the sinking market is growing faster than the industry average. On the other hand, cross-border travel demands are steadily recovering, residents from top-tier cities are venturing farther in their travel, and residents from sinking markets are becoming a new growth point for outbound travel.
Citic Securities' research report indicates that looking ahead to the following Q4 and next year, with the weakening of short-term base pressure and the increasing trend of the mid-term service industry consumption ratio, it is recommended to allocate the OTA sector with strong fundamental certainty, and the hotel, human resources, dining sectors which are expected to gradually reach an operational turning point in the economic cycle, as well as quality individual stocks in the scenic spots and gambling sectors.
Tourism and hotel-related industry companies include:
Fosun Tourism (01992), Tongchengtravel (00780), Fosun Tourism Group-S (09961), and H World Group-S (01179), among others.
Macao's tourism-related enterprises include MGM China (02282), Sands China Ltd (01928), Galaxy Entertainment (00027), Melco Int'l Dev (00200), and Wynn Macau (01128).
mgm china (02282), sands china ltd (01928), galaxy ent (00027), melco int'l dev (00200), wynn macau (01128), etc.
