01

The Count held its 150th anniversary celebration.

Recently, PIAGET Count's 150th anniversary celebration, and the "Essence of Extraleganza" luxury jewelry exhibition opened at the Fosun Art Center in Shanghai. As a continuation of the Paris event, this celebration featured over 200 exquisite high jewelry and watch masterpieces landing in Shanghai. Count CEO Benjamin Comar, Senior Jewelry and Global Creative Director Christophe Bourrié, and China's Chief Executive Officer Sonia Carpentier attended the celebration.

Count uniquely blends the classic inspiration from the 1960s and 1970s with modern aesthetics, making each piece a bridge between the past and the future, interpreting the theme of "the fusion and collision of the past and the present, allowing brilliance to bloom." Essence of Extraleganza luxury jewelry series is produced by Count's high jewelry workshop in Geneva. Within the exhibition hall, it is presented in three major zones: "Extraleganza - Elegance with a Rebellious Spirit", "When Mastery ignites Artistry", and "Piaget Society".

The "Elegance with a Rebellious Spirit" zone brilliantly presents the essence of Count's style - the free-spirited creativity and pinnacle craftsmanship, especially its unique "Elegance with a Rebellious Spirit" aesthetic concept. Looking back to 1969, the "21st Century Collection" emerged with groundbreaking designs, cleverly combining fashion trends, exquisite craftsmanship, and luxurious jewelry, leading a new way of jewelry wearing. Today, the new works from the Essence of Extraleganza series take the stage, crafted with silky smooth gold as the base, set with dazzling gemstones, reshaping classics through extraordinary goldsmithing techniques, achieving a fusion of beauty and precision, profoundly interpreting Count's timeless elegance and infinitely creative soul.

Since 1957, Piaget has been pioneering ultra-thin movements, renowned for its outstanding watchmaking technology and exquisite jewelry craftsmanship, integrating precious gemstones with ultra-thin design, constantly breaking through innovations. In the 'Art of Precision' exhibition area, from the brand's timeless classic collections to the continuously evolving ultra-thin masterpieces, and to the gem-set jewelry timepieces, Piaget, with the elegant charm accumulated by time, narrates a 'elegance yet free-spirited' saga of half a century.

Represented by the 21st Century high jewelry timepiece collection, which was hailed by the media as 'created specifically for international elite', Piaget's jewelry and timepiece creations have captured the favor of celebrities who advocate the 'Jet Set' lifestyle, including Andy Warhol, Elizabeth Taylor, and Jacqueline Onassis Kennedy. In the Piaget Society exhibition area, these rare collectibles from a century ago are presented here, witnessing together the splendid development and style evolution of Piaget's watchmaking craftsmanship.

02

Inner Mongolia Erdos Resources officially announced Zhao Liying as the brand ambassador in 1980.

On September 25th, the Inner Mongolia Erdos Resources 1980 brand ambassador unveiling ceremony with the theme 'Beyond Cashmere, Persist in Flexibility' kicked off, with Zhao Liying making an appearance as the ambassador. The newly unveiled Erdos Resources Jing'an Center showcased all series of products, narrating the brand's craftsmanship and innovative exploration, leading the guests on-site to immerse in a new realm of soft flexibility.

At the press conference, Zhao Liying and the well-known host Li Jing jointly discussed their understanding of 'flexibility'. Over the years, the screen image she has shaped is like a branch, using the power of flexibility to cope with everything that happens, giving her a more resilient mindset to meet challenges. In the future, she will continue to devote herself to trials, accumulate strength in a relaxed posture, and explore the infinite possibilities of life. Wang Zhen, President of Inner Mongolia Erdos Holdings Group, took the stage, talking about the flexibility of Erdos in 1980, and also looking forward to the limitless future.

At the Erdos Jing'an Center, the brand also carefully crafted a new product tasting feast, featuring the 2024 autumn/winter collection and classic pieces, interpreting the brand's craftsmanship art and boundary-expanding attempts. The autumn/winter new products are themed "Isle in Poetry", with a pure color series ranging from elegant to profound, with smooth and light cuts, resembling branches and wandering stones on the intertidal mudflats, depicting a deeply nostalgic natural narrative.

In the cashmere category area, classic styles are displayed according to colors, with intricately woven high-quality pieces spread out elegantly between heights and lows. Among them, the head fur series is made of materials with longer fiber length and finer fineness, giving the fabric a delicate touch like clouds and mist; machine washable, anti-static cashmere takes care of every pure and soft natural gift in the details. In the cashmere boundary-expanding display area, the "Distant Home" co-branded cashmere home series presents warmth, using cashmere as the backdrop, combining the exclusive technique of carding and jacquard craftsmanship to interpret vivid and pure grassland imagery, constantly expanding the boundaries of the cashmere lifestyle. The Polar Series is a bold exploration by the 'cashmere experts' in the outdoor field, finely blending cashmere with natural materials, accompanying every adventurer across mossy ridges, exploring the unknown territory.

03

Ben Sheldon shines at the ONrunning Shanghai party

On October 2nd, Swiss sports brand On signed American tennis player Ben Sheldon, who made an appearance at the On Shanghai West Bund Dream Center, bringing his passion and energy on the tennis court to the sidelines. Sheldon also engaged in a special challenge match with fans of the Shanghai Keystone Dream Tennis Club, and both sides had an exciting tennis exchange.

This is Sheldon's second time competing in the Shanghai Masters. As a rising star in the tennis world born after 2000, Sheldon balances his university studies while persevering in tennis training. His unique tennis growth trajectory has not only shaped his long-term training philosophy of focusing on the process, but also made him famous for his pure and positive playing style. He enjoys competition and has an expressive personality, quickly winning the hearts of young tennis enthusiasts in China and gaining a fan base.

"On has always been committed to promoting tennis culture in China. In 2023, we signed Sheldon and a group of world-class tennis players to help expand the brand in the professional tennis field. This year, we became the official sponsor of the Shanghai Masters, and invited Sheldon to Shanghai as a result." Rebecca Cai, General Manager of On Asia Pacific, said, "Sports are pure and joyful, which is exactly the spirit that Sheldon conveys. Today, we hope to promote social interaction among young people through the connection between Sheldon and the sports community, to experience joy, and to express themselves through sports."

Sheldon said, "I am very happy to be back in Shanghai again and have the opportunity to share my love for tennis with the fans. Today, I deeply feel the tennis trend in Shanghai. I look forward to inspiring more young people in China with my energy and joy and deepening their connection with tennis. I also want to express my special thanks to the fans for the surprises and blessings prepared for me."

04

KOLON SPORT's natural camping festival is officially launched at Shanghai Xintiandi.

On September 20, the high-end quality outdoor lifestyle brand KOLON SPORT officially announced famous actor and eco-friendly activist Hu Ge as the brand ambassador. The collaboration includes shooting a short film titled 'Proof of Absence' with the concept of 'Leave No Trace Outdoor', where Hu Ge transforms into a volunteer, delivering an environmental protection initiative through a storytelling approach to the public.

On September 22, KOLON SPORT kicks off an 8-day KOLON natural camping festival at Shanghai Xintiandi, integrating diverse outdoor culture and sustainable development concepts to create a unique camping space in the urban center, showcasing the brand's high-end quality outdoor lifestyle it advocates.

On September 25, inspired by the concept of 'natural simplicity,' KOLON SPORT's new retail space image 'KOLON KRAFT' was unveiled for the first time at Xintiandi Newyard in Shanghai. The overall store design draws inspiration from the cyclical growth of pine trees, upholding the concept of sustainable development. Through the application of modular props, every display tool in the store is durable and flexible, reflecting KOLON's commitment to sustainability. This space not only showcases the brand's dedication to product craftsmanship but also reveals its profound insights into outdoor and urban life. The following day, brand ambassador Liu Shishi appeared at the camping festival wearing KOLON OBLI-K camping windbreaker in Shikumen color scheme and cross-world hiking shoes in Baiyulan color scheme.

This work is deeply rooted in KOLON's unique spirit of innovation and its steadfast brand ESG concept 'EARTH MATTERS', presenting KOLON's 2025 spring/summer series, 2024 autumn/winter series, high-end fishing product line Weather Monster, and COMFY collaboration series with a sky-high inspiration and daring core creativity. Creatively introducing KOLON AEROLITE meteor tents, PAVEILLON mountain SP tents, AEROLITE meteor skylights, and various outdoor equipment such as hiking poles, sleeping bags, lure fishing gear, as styling accessories, interpreting KOLON's distinctive outdoor aesthetics.

At the entrance of Kelong Nature Camping Festival, a small tree art installation based on the brand logo is carefully crafted, with water as the carrier, fish swimming in the water and surrounded by green leaves. Upon entering the space, it also feels like a real rainforest is right in front of you. Among the lush rainforest, there is a 'Bird of Life' meticulously constructed with Kelong tent fabric in the center of the area. Displayed in the central area are two Shanghai city limited edition Kelong OBLI-K camping jackets in Shikumen color scheme and cross-century hiking shoes in white magnolia color.

This assault jacket continues the excellent outdoor performance of the classic version, with 3L waterproof fabric combining waterproof, windproof, and splash-proof functionalities, while also being breathable and tear-resistant. The overall wide and loose cut combines fashionable color blocking and is equipped with professional performance. The city limited edition cross-century hiking shoes draw inspiration from the Shanghai city flower magnolia design, and the shoes specifically use the brand's independently developed shoe last, tailored for the Asian foot shape. In addition, the design of the dual-density insole brings outstanding comfort and support, while the application of dual-density midsole technology enhances comfort to the fullest. Waterproof and breathable with excellent traction and durability, it can easily handle both city strolls and outdoor adventures.