本特設サイトは、地域経済の活性化を目的として、楽天と電通が共同で開発したものです。全国の「楽天市場」出店店舗30店舗が参画し、各店舗やおすすめ商品の特長などを紹介します。ユーザーは、本特設サイト上でスクロールすると、各店舗の店長やおすすめ商品の情報を見ることができ、実際に商店街を歩いているような没入感のあるお買い物体験を楽しむことができます。また、本特設サイトを通じて「楽天市場」の商品ページに遷移のうえ、気に入った商品を購入することが可能です。
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- Rakuten Group Co., Ltd.
- Dentsu Co., Ltd.
Rakuten and Dentsu will release a digital shopping street "Ouchi de Shoutengai Powered by Rakuten" where immersive experiences can be enjoyed, in conjunction with "Digital Day", for a limited time.
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Rakuten Group Co., Ltd. (hereinafter referred to as "Rakuten") and Dentsu Inc. (hereinafter referred to as "Dentsu") have launched a digital shopping street "Ouchi de Shoutengai Powered by Rakuten" (hereinafter referred to as "this special site") on October 7, 2024, coinciding with "Digital Day" (Note) on the Internet shopping mall "Rakuten Ichiba" where immersive experiences can be enjoyed.
This special site, developed jointly by Rakuten and Dentsu with the aim of revitalizing local economies, features 30 participating stores from around the country on the "Rakuten Ichiba", introducing the characteristics of each store and recommended products. Users can scroll through this special site to view information about store managers and recommended products, providing an immersive shopping experience similar to actually walking through a shopping street. In addition, users can navigate to the product page on the "Rakuten Ichiba" through this special site and make purchases of items they like.
Rakuten has set a corporate philosophy of "empowering people and society through innovation," and opened the Internet shopping mall "Rakuten Ichiba" in 1997. Through this special site, we will contribute to the development of individual stores in the Rakuten Ichiba by promoting the unique characteristics and charm of the stores, ultimately contributing to solving regional issues. Additionally, Dentsu supports not only advertising communication but also the improvement of customer experience through various solutions and creativity, accompanying companies in their marketing transformation.
Rakuten and Dentsu will continue to utilize digital technology to contribute to the development of the region, aiming to provide new customer experiences.
(Note) Established in 2021 as an opportunity for society as a whole to regularly reflect on, experience, and review digital technologies.
■ Overview of this special site "Local shopping street Powered by Rakuten"
Event Dates: October 7, 2024 (Monday) 10:00 to November 15, 2024 (Friday) 9:59
Special Site URL:
Overview: 30 stores nationwide participating in the Rakuten Ichiba will introduce store managers, staff, and recommended products, allowing visitors to enjoy an immersive shopping experience on the special site.
The end
*The information contained herein is as of the announcement date and is subject to change without notice. Please note that the latest information may differ.
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