The Internet in 2019 is full of breakthroughs and defenses, new highs and freezing points, listings and closures, luck and misery. We selected nine companies, which are located in the Nine Palace of "old giant", "old king" and "new power". By combing the behavior of these companies over the past year, we explore the trend of the Internet and the future of the company.

What did Part.1 do last year?

Baidu, Inc.-- topic ability

2019 is a year in which Baidu, Inc. first opened high and walked low, and then changed his head.

On Feb. 4, Baidu, Inc. sent out 900 million cash red envelopes at the exclusive red envelope event of the Spring Festival Gala, achieving 20.8 billion interactions, and the number of active users with Baidu, Inc. 's APP increased from 160 million to 300 million. Users not only have to download the "whole family bucket", but also finally have to bind a bank card through Baidu, Inc. 's wallet "du Lesser Fullness of Grain" before they can withdraw cash.

Baidu, Inc. hopes to use the traffic once and use it many times.

However, the "du Lesser Fullness of Grain", which did not use the scene, soon aroused user dissatisfaction.After the end of the first quarter, Baidu, Inc. 's traffic decreased rather than increased. Coupled with the continuous erosion of the advertising business by byte jump, Baidu, Inc. also ushered in the first annual report of loss after listing in May 2019. The share price also fell 25% in two days.

Performance, stock price collapse and business hindrance triggered an organizational earthquake in Baidu, Inc. 's company.The most intuitive phenomenon is that Xiang Hailong, a senior vice president of the group who served in Baidu, Inc. for 14 years, left on the day of the announcement of the financial results.

According to the media, at Baidu, Inc. 's General Regulatory Commission in July, the theme of the speech by the head of the HR department was "enhance organizational capacity and start a new long March."

The change of organization has also promoted the progress of Baidu, Inc. 's content construction.

Baidu, Inc. and Kuaishou Technology jointly invested US $434 million in Zhihu Inc. on Aug. 12. A week later, Zhihu Inc. bought a stake in the shell of popular science websites and got 9.38% of the shares. Media such as Seven Cat novels and Uncle Kai's storytelling have also won Baidu, Inc. 's investment one after another. In terms of video content, Baidu, Inc. 's good-looking short videos also began to gain a 3% market share.

Although a series of changes indicate that Baidu, Inc. will take a turn for the better, its share price is still depressed.

The reason behind this is that there is a very important point:Baidu, Inc. 's "topic ability" is still in the doldrums, especially in the C-end field.

The negative news in the past few years has greatly damaged Baidu, Inc. 's image in public space. The end result is that no matter what you do or say, it is overshadowed by the negativity of previous years. This phenomenon is disadvantageous to the company, which will not only lead to difficulties in business development, but also damage the sense of honor of talents. And talent is the most crucial issue.

Therefore, Baidu, Inc. in 2019 may have begun to realize and experience the consequences of "lack of ability to discuss issues".

Tencent-Evolutionary Relay

Tencent in 2019 is still a continuation of last year's "930 organizational structure adjustment".

In terms of business, Tencent launched a number of social app; such as "Friends" one after another, and in November also released the information flow content service brand-Tencent Kaidian, which integrates KuaiBao, QQ, browser and other content, and launched independent app such as Kandian KuaiBao and Kandian video.

In December, WeCom also upgraded with features such as collaborative tools. As for Wechat, it is also expected to try short content.

The continuous innovation and attempt of Tencent's business is the support of the adjustment of the organizational structure.

In January 2019, Tencent set up a technical committee, and the technical leaders of all major business groups entered the decision-making circle. And set up "open source collaboration" and "self-research on the cloud" two major project groups.

In an interview with the media in September, Ren Yuxin introduced in detail the executive partner system being implemented by PCG (platform and content business group). In November, on the occasion of Tencent's 21st anniversary, Tencent established"Value for Users Tech for Good"The vision and mission.

Tencent's adjustment at the level of organizational structure is reminiscent of 2012. The organizational structure was adjusted again and again, and an "open committee" was set up, and the major BU was integrated into a powerful force to promote the development of the company's business.

The birth of a "central" management body like the Technical Committee is easy to think of in Tencent. At that time, Tencent's relatively independent BU was well integrated into a powerful force.

And what result will this change bring to Tencent? It's still something to look forward to. And to make a summary of Tencent's 2019, it may be"evolutionary relay"。

BABA-- the Miracle of China Taiwan

BABA in 2019 is"Technology release"It's a year.

Hardware: in July, the first chip Xuan tie was released, and in September, the optical chip was unveiled at the Yunqi Conference. In October, Ant Financial Services Group announced that he had developed a database to break Oracle Corp's nine-year world record.

In terms of software: on January 11, BABA released a commercial operating system that will help the retail industry restructure 11 elements of business operations.

Logistics: buy shares in Shentong in March and increase capital in November. On the day of Singles' Day alone, the number of orders shipped by rookies reached 1.3 billion.

Cloud services: Wang Jian, the leader of Ali Yun, won the title of academician. Aliyun's revenue also reached 24.7 billion in 2019, a nearly 20-fold increase in five years.

The technology output on the business line is BABA's great vision for the "digital economy". When BABA listed on the Hong Kong stock market in November, he also said bluntly that the fund-raising would mainly be used to help enterprises achieve digital upgrading.

BABA's digital operating system brings together the diversified experience and technology within BABA's economy over the past 20 years. The answer to the reason why BABA was able to do this may be found in another major event of BABA:

Take over.On September 10, Jack Ma stepped down

The "New six veins Divine Sword" has become a corporate value, and the partner system has also been expanded to a "partner + committee" structure, and the post-80s generation is becoming more and more important in BABA's management.

BABA's business expansion and organizational inheritance are intertwined in the development of the company, but if summed up in one word, it may still be a well-known but not fully known:The miracle of Zhongtai。

DiDi Global Inc.-- make up lessons

DiDi Global Inc. 's 2019, in the eyes of the public, no matter what the business does is wrong.

On November 6th, DiDi Global Inc. 's ride finally restarted after more than a year of closure and adjustment. DiDi Global Inc. is full of sincerity, it is said to have adopted 300000 user suggestions, after 18 versions, 330 functional optimization.

And in order to protect women and reduce the probability of accidents at night, the time of providing service for female users has been specially advanced from 11:00 at night to 8 p.m.

As a result, the man and woman were given other special treatment and were immediately criticized. Some people even say that this practiceThat is, if he cannot solve the problem, he or she will solve the problem.

Under pressure, DiDi Global Inc. adjusted the new rules to unify the operating period into five to eight. As a result, he was criticized by public opinion as "one-size-fits-all lazy politics".

DiDi Global Inc. also felt aggrieved by the pressure of public opinion. As early as the Media Open Day in July, Liu Qing said that "many students were crying when looking back" and "she and Cheng Wei cried bitterly in their offices."

These pressures also forced DiDi Global Inc. to adjust his public relations image, from Cheng Wei, who likes to talk about "Blood Sea Wolf's den", to the softer Liu Qing.

Between 2011 and 2018, there were only more than 30 Weibo Corp of Liu Qing. But since March 2019, the update frequency has reached almost one message a day. Among these Weibo Corp messages, "safety" was mentioned more than 40 times by Liu Qing.

DiDi Global Inc. is indeed becoming "soft".

The image of DiDi Global Inc. executives wearing slippers to pay their respects in 2018 was criticized by everyone. By 2019, DiDi Global Inc. 's apology posture has improved significantly. When DiDi Global Inc. 's driver was killed in March, Cheng Wei immediately apologized; Shanxi ride-hailing owner committed suicide, DiDi Global Inc. executives flew to the scene, the first time to apologize.

Liu Qing once said that they were inBe the hardest ride ever.。

And in fact, it is.

For example, according to a report by the Information Research Institute of the Ministry of Emergency Management, the death rate of cruising taxi traffic accidents in 2018 was 0.36, as did DiDi Global Inc.. But in the first half of 2019, DiDi Global Inc. 's death rate dropped to 0.26 billion kilometers, more than 20 percent lower than that of taxis.

Since DiDi Global Inc. is safer, why is the criticism of "safety" much bigger than taxis and much bigger than other ride-hailing platforms?

To sum up in an old Chinese saying, "reap what you sow, reap what you sow".

DiDi Global Inc. has become the first in the industry after running blindfolded and growing savagely for several years. With a sharp rise in valuations, the natural responsibility must also be raised.

Therefore, to sum up DiDi Global Inc. 's 2019 in one word, that isMake up lessons. And the content to be made up isThe interests of capital must not break through the bottom line of business ethics.。

JD.com-- midlife crisis

JD.com in 2019 is coming out of the most difficult pit in 2018.

The adjustment starts fromOrganizational structureStart.

The founder, trapped in the negative, began to return to the business in a low profile and implement"small groups, big business"The organizational change has upgraded the values.

At the beginning of the year, JD.com Mall was upgraded to a retail sub-group, while JD.com was also divided intoRetail, logistics, digital technologyThree plates. In December, JD.com also merged the three major divisions of Cloud, AI and IoT into the "Cloud and AI Division."

JD.com CTO left in March, and the position remained vacant until December, when JD.com Group announced the establishment of a group technical committee to replace CTO.

JD.com also stepped up efforts in management, implementing layoffs, salary cuts and the elimination of senior executives at the end. It also said that social insurance and house fund, who did not abolish the distributor, but slightly reduced the proportion of the provident fund; at the same time, the basic salary of the distributor was abolished but the commission on the parts was greatly increased.

In terms of businessJD.com also began to attach importance to his opponent.。

Retail: JD.com launched a super partnership program in WeChat Mini Programs's JD.com shopping circle on March 25, launched JD.com shopping in June, changed its name to "Jingxi" in September, and replaced JD.com Shopping as the first-tier entrance to Wechat. And renewed the diversion agreement with Tencent for three years.

Logistics: in December, Dongguan Asia No.1, the largest integrated intelligent logistics center in Asia, was fully put into operation. JD.com Intelligent Logistics Park reached 25.

JD.com hopes to change from a technology retail enterprise to a retail technology this year.This desire is also very obvious, for example, in the selection of office buildings, Mr. Liu initially liked to put the company in remote areas to attract people who are really willing to start a business.

But after the event, it is found that excellent people also have to pick venues and live.

As a result, in early 2019, it was reported that JD.com bought the Cuigong Hotel for 2.7 billion yuan. Although it was later confirmed that the buyer was someone else, the hotel really changed its name to "JD.com Science and Technology Building".

JD.com 's series of changes have finally been recognized by the capital market, and the share price has soared by about 70 per cent. Looking back on JD.com 's 2019, one word is used to describe it:Midlife crisis。

The source of the midlife crisis is the sudden pressure from life, workplace, physical and other aspects, which is difficult everywhere. But fortunately, after all, middle-aged people have accumulated and can constantly move and find a way out.

JD.com, who has been founded for nearly 15 years, has been brilliant and depressed, and now he is bowing his head across the gully.

XIAOMI-expectation Management

XIAOMI's share price fell below last year's low at the beginning of 2019, which seems to herald a difficult year.

"at present, the global mobile phone market is experiencing a periodic low ebb, and we are ready to fight a protracted war," Lei Jun said on February 2.

And XIAOMI's preparation is: on the one hand,The brand was split.On January 11, the red rice brand was independent as XIAOMI's anti-attack meat shield. And XIAOMI's own battle, led by Lei Jun himself, marched to the high end.

On the other hand, preparePower 5GEarly cooperation with Qualcomm Inc to grab the 5G starter of the Qualcomm series in advance.

The strategy is very forward-looking, but the tactical implementation is not smooth.

On February 20th, at the press conference of XIAOMI 9, which entered the high-end first shot, Lei Jun confidently threw the "spot" to guarantee that if the goods were not available, he would screw himself. As a result, less than a month later, XIAOMI Mall officials sent an apology to Weibo Corp, saying that the sale of XIAOMI 9 SE and XIAOMI 9 transparent premium versions was cancelled due to insufficient stock.

With the domestic push of competitors, the domestic sales of XIAOMI mobile phones have fallen sharply, with Q2 down 19% compared with the same period last year. Although XIAOMI's overseas business and home appliances (especially air conditioners) sales have a good performance, but the capital market still gives the vote, the stock price is constantly new low.

Towards the end of the year, XIAOMI finally made a big move: the red rice K30, which sells only 1999 5G mobile phones. This pricing caught everyone's eyes. Despite still facing competitors. "Have the ability to sell the goods."the challenge, but the capital market has some recognition, after the stock price soared 7%, gradually rose.

After XIAOMI went public, he went from extremely optimistic to extremely unoptimistic, and even was ridiculed as"Young people are the first to halve stocks.". The reason for this effect is that:Expectation management。

XIAOMI in the previous, whether it is the product or performance, or Lei's personal speech, have given the market too high expectations. And once expectations fail, even if they do relatively well, they will still not be bought. The recovery of stock prices at the end of the year also shows that when the market is no longer expected, a little surprise will be regarded as a big red packet.

Meituan-- balance of interests

Meituan made a fortune in 2019.

In January, Beijing Business Daily and other media reported that the takeout platform rose by a percentage, and Meituan raised the maximum to 22%.

Early AprilmobikeThe starting price was raised to 1 yuan; in October, mobike raised the starting price in Beijing again to 1.5 yuan.

On the first day of National Day, the number of overnight accommodations at Meituan Hotel exceeded 3 million, setting a new one-day record for the online hotel reservation industry, accounting for almost half of the industry.

As a result, on November 21, Meituan released a three-quarter report with a profit of 1.9 billion in a single quarter. Meituan's share price has also risen since the beginning of the year, and stood at 100 yuan at the end of the year, with a market capitalization of nearly 90 billion US dollars firmly standing in the position of the third largest Internet company in China.

And the reason why Meituan dares to raise prices and break through new businessThe reason comes from three aspects.：

Under the circumstances of the tightening of the monetary environment, the efforts of all giants and dark horses to burn money are decreasing; the market pattern of all lines of business is also gradually becoming stable to oligarchs; and the combat strength of Wang Xing's team is still relatively strong.

There are still many new areas waiting for Meituan's unlimited strategy to enter. Wang Xing's infinite game finally ushered in a phased one."finite time"。

However, for Meituan, it is not without hidden dangers. Before that, there have been constant public opinions accusing the takeout platform of insufficient care for takeout personnel, such as the lack of welfare such as social insurance and house fund. At the end of December, the incident of Wuhan takeout boy once again made the society question the management of the delivery platform.

Of course, these occasional incidents have not yet exerted pressure on Meituan, but they are worthy of vigilance. Perhaps at the moment, looking for merchants, delivery personnel, consumers, platforms and other participantsInterest balance pointIs more important than defeating competitors.

After all, games can be unlimited, but humanistic care must have a bottom line.

Headline-Cash Stock

The 2019 byte jumps, dancing very busy in all business directions.

Overseas markets: in April, its IM product Lark made its overseas debut; in October, TikTok was revealed to have started well-paid poaching of Facebook Inc employees; and in November, TikTok downloaded more than 1.5 billion times.

Social sector: multi-flash in January, online chat in May, acquisition of biu campus in July

Search area: in March, the media revealed that the general manager of 360 search had added byte jump; in August, byte jump bought interactive encyclopedia, and the headline search page version was quietly launched at the same time.

Education field: following the launch of GoGokid and AiKID in 2018 and K12 products in 2019, we have launched strong classes and small classes. And the hammer team, which was acquired before, is also widely rumored to be making a piece of educational hardware.

In the game field: Mini Game was launched in February, Shanghai Mobil was acquired in March, a 100-member team was set up in June to develop heavy games, and a large-scale game team was set up in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou in October.

After a series of operations, the low-key byte beat, and finally drove the chariot to the position of Baidu, Inc. and Tencent. And the reason why byte beat dared to fire at the same time, Zhang Yiming also stated his position at the internal meeting:Jinri Toutiao is stuck in the bottleneck period of 120 million daily active users, and without the expansion of the search scene and high-quality content, there may only be 40 million room for growth.

The stock market is about to touch the ceiling, so the byte beat is finally "no longer installed, a showdown":Don't be afraid of giants, cash in stock.

And the practice of byte beating, there are also some are forced to have no choice. Once upon a time, Toutiao beat the product manager with an "algorithm" to make users "feel better" and attracted increased traffic.

Now, "good-looking", "watch" and other products have also begun to use algorithm recommendation mechanism. Once the sharp weapon becomes standard for the giants, the comparative advantage is no longer obvious, and the traffic growth rate naturally begins to decline.

Everyone finally came to the "world of algorithms".

However, is this a good thing?There is no doubt that the algorithm makes information transmission and matching more effective. Can let users enjoy panoramic style, a pole to the end of the refreshing feeling.

However, it is also a double-edged sword.

Each of us has some small hobbies, small desires, and even a little bad fun. Usually we hide it and release it once in a while. It won't hurt. But what will happen if you are constantly fed and magnified by the code?

We think of a novel, the Doctor incarnate. The protagonist wants to experience the bad guys, so he drinks the magic potion at night and becomes another person to indulge; during the day, he returns to a modest gentleman. Unfortunately, as time goes by, he gets better and better in the bad guy's experience, and even if the effect wears off, he will never be a good person again.

The tragic ending of the novel is worth us to ponder in reality.

Pinduoduo-- really fragrant

Pinduoduo in 2019 is a year of growth.

The rapid development of the business has also caused the technology to encounter growth troubles. In January, there was a loophole in the 100-yuan coupon on the platform. Two months later, Pinduoduo set up a Technical Advisory Committee, with former Baidu, Inc. and Deputy Chairman of the Board Lu Qi as the main person in charge.

At the same time, the number of employees has grown rapidly from more than 3600 at the end of 2018 to nearly 6000, of whom nearly 4000 are technical teams. The management pressure on the company has increased sharply, and the OA system has just been launched this year.

In terms of brand, Pinduoduo is inTry to get rid of the early low label.In February, Pinduoduo continued to join forces with the top 100 brands to subsidize at least 500 million yuan to promote "brands going to the countryside." In May, the joint brand created 10,000 "group purchases of ten thousand people". Subsequently, iPhone11 subsidy activities were launched.

Although Pinduoduo issued the 2018 annual report and the 2019 quarterly report, the capital market was startled and the stock price plummeted. But in November, share prices still hit an all-time high.

It smells really good.

The reason for the recognition of the capital market is the growth in the number of users of the company, which has reached about 540 million. More than 300 million yuan surpassed JD.com and nearly 700 million behind Taobao.

Spell a lot of data, explain once again:The strategy of rural encirclement of cities is still valid.However, a research report that "may not live for more than three years" also expresses the concern of some markets about whether they can resist a powerful attack when their opponents begin to counterattack.

For the young Pinduoduo management, it is still a big challenge, even a protracted war.

two。 What are you looking at this year? (read and recite)

Standing at the starting point of 2020, what changes should these nine companies look forward to or pay attention to in the new year?

Baidu, Inc.:Since there is still a long way to go to resume setting topics on the C side, it is better to take a look at the B side, especially the self-driving, AI business cooperation and technology output. Baidu, Inc. also has some measures, such as the acquisition of a stake in Yuxin Technology, and the two sides cooperate in the field of financial AI.

The expansion of the B end will become the supporting force of Baidu, Inc. 's share price.

Tencent:2019 is the organizational change, 2020 is the expected effect. There is no doubt that Tencent's position in the existing field is still unshakable. The change also shows that Tencent did not ignore his opponent. It will take some time for the business to progress.

However, in 2020, maybe every structural adjustment and business attempt of Tencent will become a catalyst for the stock price.

BABA:E-commerce, takeout, the situation of the two tough battles need to be concerned. E-commerce is BABA's old business, Taobao live broadcast, gathering cost-effective and other business, has begun to promote, "combat" is relatively easy. In terms of takeout, ele.me has to experience the improvement of technology and personnel, and facing a competitive Wang Xing team, it may take a long time and great intensity.

BABA's progress in the chip is also particularly worthy of attention. After all, this is in line with the grand strategy, both sentimental and market.

DiDi Global Inc.:At a time when the business has reached a solid position, the change in public image may be the most critical element.

JD.com:The contribution of sinking the market will become the highlight of JD.com 's business. The business breakthrough in the field of digital technology is an indicator of its transformation process. However, the adjustment of JD.com 's organizational structure and the inheritance of management have only just begun.

XIAOMI:At present, the real shipments of 5G mobile phones will become an observation index, thus affecting the development of the company's business and stock price. The bottleneck is still in addition to mobile phones, IoT strategy depends on the series of home appliances shipments, as well as the network formed by various categories. At present, there is no clear signal.

Meituan:It is still on the way to expand its territory everywhere, and the team's desire to fight is also at the right time. The focus is on the expansion of distribution capacity to new "home-to-home businesses" (fresh, pharmaceuticals) and so on.

Byte beat:2019 is the business layout, and 2020 is looking forward to the outbreak. The game industry is creative-driven, and a popular style will bring a steady stream of income; moreover, it is also the field of pan-entertainment, which matches the needs of existing users. Therefore, it is worth paying attention to the progress of bytes in the field of games.

Pinduoduo:Introducing more brands will win more trust; adding more categories will lead to more growth. Therefore, the expansion of brands and categories is the focus of the company. The smooth expansion of first-and second-line users affects the strategic position of the company.

Therefore, to sum up, the "old giants" of Baidu, Inc., BABA and Tencent are thinking about inheritance, JD.com, DiDi Global Inc. and XIAOMI are exploring to create resplendence, and the "new forces" of Meituan and Pinduoduo are still expanding and growing violently.

The changes in superficial business all focus on one phenomenon:After all, the development of an enterprise depends on the resource endowment, vision pattern and executive ability of the founder and management.Founders will retire and management will slack off, so maintaining organizational vitality has become an important proposition for all Internet companies in recent years.