According to the data, the total box office of the National Day holiday has surpassed 1.5 billion yuan, with 'The Battle of Voluntas: Survival and Death', '749 Bureau', 'Road of Bathing in Fire' ranking temporarily in the top three.
According to Caixin, as of October 5th, 2024, the box office of the 2024 National Day holiday exceeds 1.5 billion yuan, and 'The Battle of Voluntas: Survival and Death', '749 Bureau', 'Road of Bathing in Fire' three films rank in the top three of the National Day holiday box office leaderboard.
Looking at this year's National Day holiday, a total of 10 new films are released, including 'The Battle of Voluntas: Survival and Death', '749 Bureau', 'Road of Bathing in Fire', 'Crisis Line', 'Panda Plan'. Eight of these are large-scale live-action films. This National Day holiday has the largest number of top and mid-level new films in recent years, covering various genres such as science fiction, war, crime, action, comedy, disaster, drama, animation, and musicals.
According to Caixin, behind the National Day holiday films involve several listed companies such as China Film Co., Ltd., Bona Film Group, Huayi Brothers Media Corporation, Beijing Jingxi Culture & Tourism, Hengdian Entertainment and more. Among them, the film 'The Battle of Voluntas: Survival and Death' produced by China Film Co., Ltd., Bona Film Group, etc., ranks first in box office with 0.6 billion yuan; '749 Bureau' produced by Huayi Brothers Media Corporation, Tencent Pictures, Beijing Jingxi Culture & Tourism, etc., ranks second with 0.325 billion yuan; 'Road of Bathing in Fire' produced by China Film Co., Ltd., Hengdian Entertainment, etc., ranks third with a box office of 0.263 billion yuan.
Public information shows that the film 'The Battle of Voluntas: Survival and Death', directed by Chen Kaige, focuses on the Battle of Tie Yuen during the Korean War - the 63rd Army of the Chinese People's Volunteer Army fought fiercely against nearly 0.05 million "UN forces" for 12 days and nights, constructing an unbreakable Iron Great Wall on the Tie Yuen battlefield. China Film Co., Ltd. revealed in a recent earnings conference that 'The Legend of the Condor Heroes: The Great Hero' is in post-production and will be scheduled soon; 'Joker 2: Double Delusion' is scheduled for October 16th, 'Venom: Let There Be Carnage' is scheduled for October 23rd, 'Dry Leaves' is scheduled for October 25th, 'Like Father Like Son' is scheduled for December 6th; 'Red Number One: Winter Action' and other films will also be scheduled. Staff from Bona Film Group disclosed that the TV series version of 'Shangganling' may be aired in October, 'Operation Jiaolong' is expected to be released during the Spring Festival holiday, and 'Kashmir Princess' is expected to start shooting later this year.
However, on October 3rd, the animated film 'Peppa Pig and Lu Xixi: Room 309' announced a change in release date to the New Year, stating, 'The competitive environment of the release schedule is intense, leaving too little space for our children's film.' On the same day, the film 'Safe Entry and Exit' also issued a statement revealing that the film 'encountered unprecedented difficulties and challenges during the release period' and decided to withdraw from the National Day holiday release, with the release date to be determined.
Can a film recover from being removed from the schedule? Industry insiders indicate that during this year's Spring Festival period, films like 'Let's Dance Together Under the Sun' and 'Mr. Red Carpet' were removed from theaters due to lower-than-expected box office results, only to be rescheduled for later release dates. However, the box office performance upon re-release was not as expected. For example, 'Mr. Red Carpet' was re-released on March 15th, with a disappointing box office revenue compared to the Spring Festival period; the first day of the re-release only earned 2.45 million yuan, and the total box office as of now has not exceeded one hundred million. Despite 'Let's Dance Together Under the Sun' receiving positive word-of-mouth and earning nearly 0.2 billion yuan when released during the Qingming Festival period, its box office performance is still considered less than ideal compared to director Han Yan's previous works.