This story was originally published on the Benzinga India portal.
U.S. tech behemoth Apple (NASDAQ:AAPL) reportedly plans to add four new retail stores in India and has also begun producing the iPhone 16 Pro and Pro Max models in the country.
This story was originally published on the Benzinga India portal.
U.S. tech behemoth Apple reportedly plans to add four new retail stores in India and has also begun producing the iPhone 16 Pro and Pro Max models in the country.
What Happened: Apple aims to expand its retail footprint in India with new stores in Bengaluru, Pune, Delhi-National Capital Region and Mumbai, according to a Moneycontrol report. This expansion comes after the successful launch of its first two stores in Delhi and Mumbai in April 2023.
The decision to expand retail operations was reportedly influenced by the impressive performance of the Delhi and Mumbai stores, which have substantially boosted Apple's overall sales in India.
"We're thrilled to build our teams as we plan to open more stores in India because we're inspired by the creativity and passion of our customers across this country," Deirdre O'Brien, Apple's senior vice-president of retail told Moneycontrol.
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Simultaneously, Apple has kickstarted production of the entire iPhone 16 lineup in India, including the Pro and ProMax models through its contract manufacturing partners, Foxconn and Pegatron.
The made-in-India iPhone 16 Pro and Pro Max will soon be available to local customers and for export to certain countries around the globe.
Apple is reportedly expected to ship 12 million to 12.5 million iPhones in India in 2024, indicating a 25% growth over 2023. The company also aims to manufacture a quarter of all its iPhones in India over the next three to four years, a significant increase from the 14% it currently manufactures in the country.
Disclaimer: Artificial intelligence was used as a secondary aid in writing this story.