Netflix Inc(NASDAQ:NFLX) shares are trading marginally lower by 0.79% to $705.45 during Thursday's session. Shares of several streaming companies are trading lower afterAmazon.com Inc(NASDAQ:AMZN) announced they will ramp up theirPrime Videoadvertising spend.

What To Know:This development positions Amazon as an increasingly formidable competitor in the ad-supported streaming space, raising concerns about Netflix's ability to maintain its leadership in an industry where advertising revenue is becoming a key battleground.

Amazon's move to increase the number of ads on Prime Video reflects its broader strategy to enhance its already substantial $38 billion...