On September 29, 2024, the 2024 China (Tianjin) International Auto Show opened in Hong Kong. At the same time, the "China Automobile Distribution Industry Intelligent Marketing Development Forum", sponsored by the Automobile Industry Branch of the China International Trade Promotion Committee, organized by Autohome (New York Stock Exchange stock code: ATHM; Hong Kong Stock Exchange code: 2518) and underwritten by Ping An Property Insurance, with special support from the All-China Federation of Industry and Commerce Automotive Dealers Association, was held. The forum, with the theme of "New Quality Ecology, Full Chain Breakthrough," gathered over 500 representatives from government and various sectors of the industry.

In his speech, Wu Tao, Party Committee Secretary and CEO of Autohome, stated that the automotive industry is undergoing unprecedented changes and must keep pace with the times to build a brand-new automotive distribution ecosystem. As a leading one-stop automotive consumer service platform in China, Autohome has always adhered to the original intention of "user-centered, empowering industry partners", providing users with a "worry-free, time-saving, and cost-effective" automotive consumer service experience, helping car companies and dealers improve quality and efficiency through digital services and ecosystem networking. Focusing on "New Quality Ecology, Full Chain Breakthrough", Autohome and Ping An Property Insurance are working together to build a car owner ecosystem, expand transaction scenarios, and continue to provide car information, purchase tools, and services. Meanwhile, leveraging the strong advantage of data analysis, empowering dealers to achieve productivity leap.

Zhou You, Vice President of Autohome and Director of Autohome Research Institute, presented a report titled "Insight into New Trends of Car Owners, Discussing New Development Opportunities." He pointed out that the Chinese car market has entered the era of stock, ushering in after-sales opportunities, and the used car market has huge growth potential. The Autohome Research Institute focuses on the analysis and insight of three core businesses of dealers: new car business, after-sales, and used cars. In the new car business, the channel coverage is insufficient in sinking markets and low-tier cities. Lightweight car exhibitions can effectively supplement network gaps, predict and guide users' car selection behavior based on user profile data. In the after-sales business, online channels have become mainstream, standardized user services should be built to maximize the exploration of after-sales value. In the used car business, while dealers are building standardized services, they should leverage online platforms to enhance user reach, achieving both internal and external repairs. Research found that 4S store car sources need to expand user reach online. In non-brand vehicles, leveraging auction platforms has a more significant effect on enhancing profits.

Tian Chengbei, General Manager of Autohome's Dealer Business Department, delivered a keynote speech titled "Creating Incremental Ecology, Promoting Cost Reduction and Efficiency Increase." He introduced that according to the analysis of Autohome Research Institute, dealers' operations are facing significant pressure. Autohome, in conjunction with Ping An Property Insurance, is building new car, after-sales, and used car growth opportunities, creating incremental ecology through "opening up" and "diverting", promoting cost reduction and efficiency increase, empowering dealers with full value along the entire chain. In 2023, the service consistency was first promoted to enhance the overall business capabilities through unified deployment and moved to the after-sales field, promoting refined transformation. By applying digital capabilities across the entire chain, providing comprehensive operational analysis and refined guidance recommendations for dealers in the used car business, assisting dealers in formulating effective measures to achieve efficient operation.

Ping An Group's professional companies cover comprehensive finance, medical health, and technology innovation. As a key force of Ping An Group, Ping An Property Insurance provides quality property insurance services to BC-end customers with the help of good car owners and good partner tools. At the meeting, Yao Zheng, Deputy General Manager of Ping An Property Insurance Tianjin Branch, shared the plan to increase after-sales business profits for on-site guests. She pointed out that as the automobile market gradually enters an era of existing stock, the after-sales business of dealers is becoming more important; however, in the situation where the competition in the new car market is increasingly fierce and the proportion of after-sales profits continues to rise, the after-sales operation capabilities of dealers vary. Ping An Property Insurance's connected home, starting from the customer journey, combines their respective strengths to provide better services to BC-end customers, build after-sales ecology with dealers, expand leads, improve efficiency, promote conversion, increase after-sales store volume, activate existing stock, and jointly build a full-service ecological chain with dealers to achieve win-win results.

The China Tianjin Auto Show continues to refresh its scale and influence. The 2024 Tianjin International Auto Show further optimizes the exhibition mode, combining technology and trendy elements, carefully creating an automotive carnival that integrates exhibition viewing, entertainment, culture, and car purchasing for consumers. The theme of this auto show is 'Towards New Heights.' As a gathering place for car owners, Autohome will appear in the N2508 area of this year's Tianjin International Auto Show, bringing the audience a restful, interactive automotive paradise to meet various exhibition needs.

About Autohome

Autohome (NYSE:ATHM; HKEX:2518) is China's leading online service platform for automotive consumers. According to QuestMobile data, Autohome's mobile daily active users reached 67.91 million in June 2024, an increase of 8.3% compared to the same period last year. The company's mission is to enhance the purchasing and driving experience of Chinese automotive consumers. Autohome provides original content (OGC), professional creative content (PGC), user-generated content (UGC), AI-generated content, comprehensive car model libraries, and extensive car release information covering the entire car purchase and use cycle. As it is able to reach a large and active group of automotive consumer users, Autohome has become the preferred platform for automotive manufacturers and dealers to promote advertising activities. In addition, the company's dealer subscription and advertising services allow dealers to market their inventory and services through the Autohome platform, expand their physical showrooms to millions of potential Internet users in China, and obtain sales leads. The company provides sales leads, data analysis and marketing services to assist automotive manufacturers and dealers in improving efficiency and facilitating transactions. Autohome operates its "Auto Mall", a full-featured online trading platform that helps automotive manufacturers and dealers promote transactions. In addition, the company provides other value-added services through its website and mobile applications, including automotive finance, car insurance, used car trading and after-sales services.

For more information about the company, please visit the corporate website.