According to local media reports, on the first day of the National Day Golden Week holiday, the business of many dining enterprises in mainland China recorded a significant increase. Among them, Haidilao (06862.HK) received over 1.9 million customers at its hotpot stores across China on October 1st, with a year-on-year growth of over 5%.
The report cited the manager of the Haidilao People's Square branch in Shanghai, stating that the lunch traffic on the first day of the National Day Golden Week increased by 40% compared to a regular day. As for the consumption vouchers distributed in Shanghai, the effect on stimulating consumption is very prominent, with approximately 10% of customers presenting and using the relevant vouchers. It is expected that there will continue to be peak consumer traffic in the coming days.
In addition, Jiumaojiu (09922.HK)'s "Chongqing Hotpot Factory" reported a total revenue of over 4.721 million Chinese yuan on the first day of the National Day Golden Week, with a total of approximately 0.045 million customers served and over 0.013 million customers waiting in line. Another brand, "Tai'er Sour Fish," also recorded a total revenue of over 18.87 million yuan on the same day, serving over 0.24 million customers with a total of approximately 0.04 million queue numbers issued.