According to internal media reports, pdd holdings (PDD.US) recently disclosed the 'New Quality Merchant 10 Billion Support Plan.' Wang Jian, senior vice president of the group, stated that in the next year, pdd holdings will invest a resource package of 10 billion yuan, establishing a special team to deeply explore 100 agricultural areas and industrial belts, selecting new quality merchants with product and technological innovation capabilities. By leveraging the platform’s digital capabilities, pdd holdings will provide comprehensive support for new quality merchants in terms of product, marketing, operations, and supply chain, and through the driving effect of new quality merchants, promote the industrial upgrading of agricultural areas and industrial belts, paving the way for high-quality development.

Wang Jian also mentioned that during this year's harvest festival, pdd holdings has already allocated the first batch of 1 billion subsidy funds and a 2 billion traffic resource package to support new quality agricultural products merchants. Moving forward, pdd holdings will continue to increase investment in supporting new quality agricultural areas and industrial belts, further deepen the platform's high-quality development strategy, promote healthy and sustainable development for merchants and industrial belts, and create a new chapter in the development of new e-commerce.

In fact, even before the 'New Quality Merchant 10 Billion Support Plan' was announced, pdd holdings had launched a 'Billion Yuan Waiver' package of waiver measures, including various service fee waivers, exemption of logistics transfer fees for merchants in remote areas, reduction of merchant store deposits, and withdrawal thresholds.