Golden Finance News | Kuaishou (01024) is trending higher, as of press time, up 7.38%, at 58.9 Hong Kong dollars, with a turnover of 0.981 billion Hong Kong dollars.

On the news front, Citi Research released research reports indicating that Kuaishou's e-commerce strategy focuses on driving product sales more than subsidy sales, bullish on its continuous promotion of internal advertising conversion through a comprehensive platform and simple advertising products, while external advertising spending from short plays, mini-games, and novels can also be seen. On the other hand, the company's AI applications will also improve content creation and recommendations. Among them, the Keli Big Model can create videos lasting more than 1 minute. The firm expects Kuaishou to maintain approximately 15% growth in total commodity trade volume, with adjusted net profit of about 8.5 billion yuan in the second half of the year.

The firm maintains a "outperform" rating on Kuaishou, with a target price of 70 Hong Kong dollars, indicating that it will continue to benefit from its content advantage to drive e-commerce sales.