Apple Inc (NASDAQ:AAPL) unveiled its latest innovations at its "Glowtime" event last month. The company meticulously plans every detail of its presentations all the way down to the time displayed on its devices, which never changes.
What To Know: Apple's latest product launch event was centered around new AI features coming to its devices. The company launched its new iPhone 16 series, the Apple Watch Series 10 and the AirPods 4 at the event.
According to a Livemint report, Apple's promotional imagery for the event sparked chatter about the static time being displayed on the company's devices.
The report indicates that former senior vice president of iOS at Apple Scott Forstall revealed the 9:41 time consistently displayed on Apple devices is intentional.
Forstall reportedly explained that Apple always plans to reveal new products around 40 minutes into a presentation. The tradition of setting the time to 9:41 a.m. dates back to co-founder Steve Jobs who planned to unveil the iPhone at exactly 9:41 a.m. in 2007 after rehearsing for the presentation several times.
"Our estimates were quite accurate ... And thus, the time became a subtle yet consistent part of our product unveilings," Forstall said.
Jobs was the master of unveiling Apple products. Everything he did and said was carefully crafted and planned out. He wanted to sell the world on a product before the world knew what he was selling and he perfected his pitches with practice.
A month before a product launch, Jobs would start rehearsing with portions of his slide deck at various venues at Apple. Even when he reached the point where he had a presentation down, he wouldn't stop practicing. Jobs relentlessly focused on improving the tone of his voice, his stance and his gestures, according to an excerpt from Ken Kocienda's "Creative Selection."
AAPL Price Action: Apple shares were down 3.59% at $224.58 at the time of publication Tuesday, according to Benzinga Pro.
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Photo: Courtesy of Apple.
