American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (), and branded safes, personal security and self-defense products and apparel, announced the shipment of the first order to Dichello Distributors, Inc. from AREB's operating subsidiary, American Rebel Beverages, LLC. The multiple pallet order consisted of 12oz and 16oz cans from the recently completed production run in late August 2024 that became available for shipment the first week of September 2024 and delivery was completed and received by Dichello Distributors, Inc. on approximately September 20, 2024.

Dichello Distributors, Inc. () has been a leading distributorship for over 75 years and is the largest privately owned Anheuser-Busch distributorship in Connecticut. Dichello currently services New Haven County, Middlesex County, and Fairfield County in Connecticut. Dichello Distributors, Inc. began in the early 1930's when Anthony Dichello began selling Hull's beer, which was locally brewed in New Haven, using a horse and wagon from the backyard of the family's homestead in Wallingford. Several years later, Anthony's three sons, John, James, and Albert Dichello, began to work in the family business while their father operated a local package store. Though the original founders have passed on, the proud traditions, first born almost 90 years ago, continue today under the leadership of John Hall, grandson of co-founder John Dichello, Sr.