October 1, 2024

Bridgestone Corporation Unsponsored ADR has decided not to extend the worldwide partner agreement for the Olympics and Paralympics, which will expire at the end of December 2024, and has reached an agreement with the International Olympic Committee (IOC).

Bridgestone Corporation Unsponsored ADR, under the mission of "contributing to society with the highest quality," has resonated with the vision of the IOC to "create a better world through sports" and the vision of the IPC*1 to "create an inclusive society through parasports." Since 2014 as a worldwide partner of the Olympics and since 2018 as a worldwide partner of the Paralympics, believing in the power of sports and supporting the challenges of athletes pursuing their dreams globally. Through various summer and winter games, the power of sports and athletes has energized the global members of Bridgestone Corporation Unsponsored ADR, strengthening bonds with customers and partners worldwide. We express our gratitude to the IOC and IPC for supporting our global activities as their worldwide partner for nearly a decade.

While maintaining its belief in the power of sports, Bridgestone Corporation Unsponsored ADR will focus on sustainable global motorsport activities, which are a sport that Bridgestone challenges itself through its original product 'tires.' Through this initiative, we aim to challenge the creation of a sustainable premium brand, continue to support the 'best' for everyone, and become an indispensable presence in the future of mobility.

Bridgestone Corporation Unsponsored ADR will continue to advance management with the Bridgestone E8 Commitment as the axis, gaining trust from the future, creating value together with many stakeholders such as employees, society, partners, and customers, fulfilling responsibilities toward the future, and committing to supporting a sustainable society.

1. *1 International Paralympic Committee (IPC): International Paralympic Committee
2. Bridgestone has established the "Bridgestone E8 Commitment", which serves as a foundation for advancing management while earning trust from the future, and commits to creating eight values starting with "E" that are characteristic of Bridgestone (energy, ecology, efficiency, extension, economy, emotion, ease, and empowerment) as a Bridgestone-like purpose and means, collaborating with employees, society, partners, and customers to support a sustainable society.
   Bridgestone has established the corporate commitment "Bridgestone E8 Commitment" to realize its vision of becoming a sustainable solution company that provides social value and customer value in 2050. We will proceed with management while earning trust from the future, and commit to creating the eight values (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) that begin with "E" in a Bridgestone-like manner, and support a sustainable society together with employees, society, partners, and customers.

Above.