September 30, 2024
Unicharm to introduce 'empty-handed arrival' to all public kindergartens in Yokohama City
Introducing diapers using 'recycled pulp' at Unicharm
Unicharm Corporation (Representative Director and President Executive Officer: Takahara Goukyu) will introduce 'Mamy Poko Pants RefF (Leaf)' using 'recycled pulp' extracted from used paper pants (diapers) in all 56 public kindergartens in Yokohama City adopting the 'empty-handed arrival' developed in collaboration with BABY JOB Corporation from October 1, 2024. It will be the first attempt in Japan to introduce 'Mamy Poko Pants RefF (Leaf)' to public kindergartens in cooperation with local governments.
※'Empty-handed arrival' is a flat-rate service for childcare facilities that reduces the burden on both parents and childcare workers, such as eliminating the preparation of paper diapers and wipes, the burden of carrying bulky items when arriving at the facility, and the management of paper diapers and wipes by childcare workers.
Background of the collaboration between 'RefF (Leaf)' and Yokohama City
Since 2015, our company has been working on the horizontal recycling of used paper pants (diapers) and has successfully developed a unique sterilization technology using ozone. This technology produces 'regenerated pulp' that is hygienic and safe, with the same quality as unused pulp. In addition, taking advantage of this technology, we have introduced 'hands-free nursery drop-off' at childcare facilities that use the 'regenerated pulp' extracted from used paper pants to provide nursery-exclusive paper diapers called 'Mamypoko Pants RefF (Leaf)' aiming to reduce the burden on parents.
Therefore, as part of the 'Nimotsu Karugaru Nursery' project in Yokohama City, the introduction of 'Mamypoko Pants RefF (Leaf)' was decided in all public nursery schools in the city, as it was evaluated for 'reducing the burden on parents.'
In Yokohama City, as an initiative to reduce the burden of carrying luggage when children enter nursery schools, the subscription service for paper diapers 'hands-free nursery drop-off' has been introduced at municipal nurseries since June 2021. By introducing the subscription-only product 'Mamypoko Pants RefF (Leaf)' this time, we hope to further reduce the burden on childcare workers and advance environmentally friendly initiatives.
'RefF (Leaf)'
It is an acronym for 'Recycle for the Future' and is the brand name for Uni-Charm's horizontal recycling. Our company is working on recycling towards 'a future where used paper pants (diapers) are not thrown away' to contribute to the realization of a sustainable society.
Overview of the introduction
- Will be introduced to all 56 public nursery schools in Yokohama City, Kanagawa Prefecture.
Gradually starting from October 1, 2024.
Flow of collecting used paper diapers from childcare facilities, processing them into products, and introducing them in Yokohama (image).
Features of facility-exclusive 'Mamypoko Pants RefF (Leaf)'.
1. Size-specific color variations that allow you to easily find the desired size at a glance (diapers, packaging, cardboard).
- Different colors are used for each size on the diapers, packaging, and cardboard.
- Allows for smooth size confirmation at childcare facilities.
2. It has a design that makes it easy to identify the size, so even children can easily understand the front and back of the disposable diapers.
・The waist area clearly displays the size for easy viewing, allowing nursery teachers and parents to easily check the size.
・To make it clear which is the front and back of the diaper, Doraemon's illustrations make it easy to understand "front" and "back" at a glance.
3. Innovations for environmental considerations
Part of the pulp used in the paper diapers is made from recycled pulp.
Approximately 10% of recycled polyethylene material is used in the packaging.
Reducing ink usage by printing monochrome on paper diapers and packaging.
Achieved approximately 19% lightweight of cardboard in M and L sizes.
Related sites
RefF (Leaf) brand site
Unicharm's note on considering the future of paper diapers
BABY JOB Co., Ltd.'s "Hands-free Preschool"
Contribute to the 'SDGs 17 goals' through the introduction of Mamypoko Pants RefF (Leaf) in Yokohama City.
Implementing this service, we believe that we contribute to the following among the 17 goals of the 'Sustainable Development Goals (SDGs)', which were adopted by the United Nations in 2015.
3. Ensure healthy lives and promote well-being for all at all ages. 12. Responsible consumption and production. 15. Life on land.
We will continue to aim to contribute to the achievement of SDGs by solving environmental issues and social issues through business activities such as providing products and services.
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Unicharm Corporation ESG Division Public Relations Office TEL: 03-6722-1019.
Email: brand-pr@unicharm.com
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