On September 30, Zx Inc. (09890.HK) announced that the group's first open-world game, "Douluo Continent: Legend of Kill Evil", will officially start public beta testing on October 10, 2024. At that time, it will conduct a 7-day first test on the Android platform in mainland China.
"Douluo Continent: Legend of Kill Evil" is a open-world adventure game officially launched by the group in 2024 under the authorization of the genuine "Douluo Continent", successfully obtaining dual IP authorization from China Lit (stock code: 0772) and Tencent Video. The game was jointly developed by Kingnet Network Co., Ltd. (stock code: SZ.002517) and its subsidiary Zhejiang Shenghe Network Technology Co., Ltd. Under the group's game brand ("Greedy Play Games"), it is exclusively distributed. "Douluo Continent: Legend of Kill Evil" is a domestic online game that integrates open-world, multiplayer online, rich storyline, and diverse gameplay. It not only successfully restores the classic elements of the Douluo World but also presents players with a new stage of adventure and exploration. Players will stand up in the name of killing evil, promote good, and emerge at critical moments, achieving the immortal legend of guarding the continent and partners.
"Douluo Continent: Legend of Kill Evil" is an important node for the group to implement the game category expansion strategy and layout high-quality game strategies. Since the official announcement of the game, it has continued to receive enthusiastic anticipation from fans. On the TapTap platform, the game once ranked first in the Android game reservation list, with a high reservation volume of up to 0.16 million times. On September 28, 2024, "Douluo Continent: Legend of Kill Evil" won the first Bay Area National Style Animation Game Prize - the Best Game IP Award. The group's choice to layout open-world games is a special development path opened up by reshaping and integrating existing resources and advantages under the continuation of past successful experiences. In this process, the company fully leverages three core competitive advantages of precise digital marketing, deep operation, and brand development, accurately integrating past successful experiences into the promotion of new games, ensuring that each step is steady and powerful.
In the future, the group will continue to adhere to the operating philosophy of "finding the playful you when you were young", play the spirit of outstanding innovation, continuously optimize the game experience, improve game quality, and dedicate to creating more high-quality IP games to create value for players and inject vitality into the industry.