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Consumer-focused self-declaration
Realization of a rich and comfortable home that everyone around the world desires.
LIXIL Co., Ltd. (hereinafter LIXIL) has formulated and announced a 'Consumer-Focused Self-Declaration' aiming to achieve rich and comfortable homes and lifestyles for people around the world.
LIXIL has been developing brands with a history of over 100 years, always standing from the perspective of customers and providing high-quality products to solve daily life issues. Given the significant changes in the business environment lately, it is necessary to capture the diverse needs of customers more than ever before and promote business growth. Therefore, towards the realization of the purpose of 'realizing rich and comfortable homes that everyone in the world desires,' we will declare to focus on the following items in pursuit of further possibilities by formulating a 'Consumer-Focused Self-Declaration.'
* 'Consumer-Focused Self-Declaration' is a statement of a company's policy to support the Consumer Affairs Agency's promotion of 'Consumer-Oriented Management' and work towards its realization.
<取組方針>
LIXIL believes that the source of trust from customers and society is 'quality' and will realize the improvement of product quality and safety. In order to pursue the production of the highest quality products and services around the world, 'LIXIL Quality Policy' is deployed in multiple languages. Particularly, as significant quality issues can cause concerns for customers and lead to a decrease in trust, based on the 'LIXIL Product Safety Code of Conduct,' we promote quality management activities including confirming compliance with regulations.
We strive to improve customer satisfaction in order to provide customers with a great experience.
LIXIL pursues customer satisfaction by looking from the perspectives of general customers who are end users and professional users such as construction contractors, striving to provide a great experience in every aspect of residential living to all customers. Improving customer satisfaction is essential through the development and provision of products and services tailored to customers, as well as communication. In Japan, we analyze customer data and continuously improve products and services based on customer feedback, under the collaboration of the marketing and business divisions.
We contribute to solving social issues through proactive engagement with stakeholders.
LIXIL contributes to improving quality of life and solving social issues through active and proactive engagement with stakeholders. By actively engaging in dialogues with various stakeholders such as customers, business partners like suppliers, local communities where business sites are located, shareholders and investors, employees and their families, we carry out business activities that bring greater impact to society.
*For more details, please visit the URL below.