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グランプリを含む5つの入賞レシピを公開!武田薬品×ローソン コラボレーション第2弾! IBDreamめし〜コンビニ編〜

Announcing five prize-winning recipes including the Grand Prix! Takeda Pharmaceutical x Lawson Collaboration Second Edition! IBDream Food ~Convenience Store Edition~

Takeda Pharmaceutical ·  Sep 29 23:00

Publishing 5 prize-winning recipes including the Grand Prix!
Second collaboration between Takeda Pharmaceuticals and Lawson! IBDream Meal - Convenience Store Edition
September 30, 2024
- The theme is to fulfill the 'I want to eat now!' of IBD patients, using Lawson's products to create easy and time-saving recipes for IBD patients.
- From all the submitted recipes, through a general voting process on Lawson's official X platform, 'Western-style Tomato Pour-over' was chosen as the Grand Prix. Using Lawson's original products such as 'Domestic Shredded Salad Chicken Plain,' 'Cut Spinach from Miyazaki Prefecture,' 'Sanuki Udon made from domestic wheat,' etc. - The 5 prize-winning recipes including the Grand Prix are published on Takeda Pharmaceutical and Lawson's official websites, supervised by experts.

Takeda Pharmaceutical Industries, Ltd. (Headquarters: Chuo-ku, Osaka, hereinafter referred to as 'Takeda Pharmaceutical') and Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, hereinafter referred to as 'Lawson') have decided the Grand Prix of the 'IBDream Meal - Convenience Store Edition' recipe development project and are announcing the publication of the 5 winning recipes.
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This project is part of the IBDream project, an activity that addresses the concerns of IBD patients and considers solutions with various companies and organizations. As the second initiative of the collaboration between Takeda Pharmaceutical and Lawson, we collected and selected easy and time-saving recipes for IBD patients using Lawson's products under the theme of 'fulfilling the 'I want to eat now!' of IBD patients.' From the numerous recipes collected during the application period from May 16, 2024, to June 12, 2024, one Grand Prix recipe and four winning recipes were selected through evaluation by 5 judges including doctors, dietitians, patient association representatives, patients, and a general vote on Lawson's official X platform. The 5 recipes have been published on Takeda Pharmaceutical and Lawson's official websites today, after being supervised by registered dietitians, etc.
IBD is a disease that causes inflammation in the gastrointestinal mucosa centered on the intestines, and it is known to occur mainly in teenagers to those in their 20s. Many patients suffer from frequent diarrhea, bloody stools, abdominal pain, fever, and chronic fatigue while going about their daily lives. According to a survey conducted by Takeda Pharmaceuticals with IBD patients, they face concerns with their diet, such as limited food choices due to the necessity of lipid restriction, and difficulties in controlling lipids which can lead to physical discomfort after dining out.
While nutritional considerations are necessary, incorporating recipes that require complex cooking processes or time-consuming recipes into the daily life of patients who find it difficult to spend time preparing meals is expected to be a burden. Therefore, in this project, we aimed to realize the dream of 'Easy and Time-saving Convenience Store Arranged Recipes for IBD patients' using convenience store ingredients that are easily accessible and can be prepared quickly.
Mr. Miyazawa Yasushi, who served as a recipe supervisor among the judges of this project and is also the head of the Nutrition Management Department at Tokyo Medical University Hospital, stated, "In IBDream Meal - Convenience Store Edition, not only can you consume low-fat and protein-rich meals, but many recipes full of ideas have been gathered. I believe that recipes that can be easily prepared like this one will be very helpful for patients, especially when meals are challenging. I hope you can select food according to your condition, enjoy your meal, and find it helpful." Other judge's comments can be found on the special page of 'IBDream Meal - Convenience Store Edition'.
This project is part of the activities of the 'IBDream Project', which aims to address the concerns of IBD patients and explore solutions with various companies and organizations. Takeda Pharmaceuticals has developed and released dream recipes called IBDream Meals, as well as posters representing the feelings of patients and created 'IBDream Sweets Catalog' to support patients in choosing sweets, all to solve the concerns faced by IBD patients through the IBDream Project.
Continuing forward, Takeda Pharmaceuticals and Lawson will work together with various stakeholders that make up society to advance understanding of IBD in society. We will continue to strive to create an optimal society for IBD patients.

"IBDream Meal - Convenience Store Edition" Recipe Development Project - All Award-Winning Recipes
◆Grand Prize Recipe

  • "Western-style Tomato Served Over Rice" (Recipe by: Ms. Satomi)
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Comments from the judges:

  • This recipe is reminiscent of the spaghetti meat sauce that is a dream for IBD patients, and it can be made in large quantities and stored in the freezer, making it a recommended option for those living alone. (Judge/Kyushu IBD Forum Fukuoka IBD Friendship Society, Mr. Takayo Yamada)
  • Its appeal lies in being low in fat and providing a good source of protein. (Judge and Recipe Supervision/Tokyo Medical University Hospital Department of Nutritional Management, Chief of Department, Mr. Yasushi Miyazawa)

[Lawson's Original Products Used]

  • "Domestic Shredded Salad Chicken Plain"
  • "Cut Spinach from Miyazaki Prefecture" ※Frozen food
  • "Sanuki Udon Using Domestic Wheat" ※Frozen food

◆Qitabankuai Winning Recipes

  • "Tortilla-Style Salad Chicken" (Recipe by: Mr. Harako)
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Comments from the Judges:

  • Recipes for IBD patients tend to be more Japanese cuisine-oriented, but the selected recipes this time are predominantly Western-style and glamorous, particularly the "tortilla" which is a unique recipe not often seen elsewhere. (Judge/President and CEO of Gutte Co., Ltd., Mr. Takuro Miyazaki)
  • Adjusting cheese and mayonnaise according to one's health condition can also be enjoyable. (Judge and Recipe Supervisor/Chief of Nutrition Management Department, Tokyo Medical University Hospital, Dr. Yasushi Miyazawa)
  • "Mock Tofu Swiss Roll Cake" (Recipe by: Lino@ Ulcerative Colitis)
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Comments from the judges:

  • Even IBD patients who usually cannot eat certain foods can enjoy them by coming up with creative ways like this! It made me excited. (Judge/Illustrator, Mr. Kameda)
  • This recipe is unique to Lawson, with a focus on visual presentation that can be enjoyed visually. (Judge/Kyushu IBD Forum Fukuoka IBD Friends Society, Mr. Yamada Takiyoka)
  • "Singapore Laksa-style using somen noodles" (Recipe developer: Mr. Nekonyan)
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Comments from the judges:

  • Discussing dishes that usually bring sad feelings due to being unable to eat them, this could become an opportunity to say, 'I tried it too!' and engage in conversation. (Judge/Illustrator, Mr. Kameda)
  • I felt very happy to be able to try out a recipe for exotic cuisine that I don't usually have the opportunity to eat. (Judge/Kyushu IBD Forum Fukuoka IBD Friends Society, Mr. Yamada Takiyoka)
  • "Short and easy! Tofu octopus ball style" (Recipe creator: Mr./Ms. Shiho)
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Comments from the judges:

  • When I was a high school student, suffering from ulcerative colitis and unable to eat the same things as my friends, I thought I wanted to feed my former self who was troubled. (Judge/Home Clinic Nakano Director/Omniheal Co., Ltd. Representative/Chairman of the Japan Feces Study Society, Dr. Yosuke Ishii)
  • I think it is perfect for snacking and eating with a large group in a lively manner. (Judge and Recipe Supervision/Tokyo Medical University Hospital Nutritional Management Department Chief, Dr. Yasushi Miyazawa)

Last year, Takeda Pharmaceutical and Lawson, as the first step, aimed to raise awareness of the disease characteristics of IBD and the concerns of patients with IBD to as many people as possible. We conducted disease awareness activities such as promoting "World IBD Day" on the POS register display screens of all Lawson stores nationwide and posting posters created by Takeda Pharmaceutical that empathize with the feelings of patients in Lawson stores deploying art toilets. This year, under the theme of "Fulfilling what IBD patients want to eat now", we sought easy and quick recipe modifications using Lawson products for IBD patients. Takeda Pharmaceutical and Lawson will continue to work with various stakeholders that make up society to advance society's understanding of the disease IBD and aim to create an optimal society for IBD patients.

This project is an initiative to address the concerns of patients with IBD and explore solutions with various companies and organizations. Takeda Pharmaceutical has been developing recipes for dreams through the IBDream project, such as IBDream meals, which are recipes to resolve the concerns of IBD patients, creating posters to express the feelings of patients, and publicly releasing them, as well as producing the 'IBDream Snack Book' to support patients in choosing snacks.

About Takeda Pharmaceutical

Takeda Pharmaceutical Industries Ltd. (TSE:4502/NYSE:TAK) aims to contribute to the health of people worldwide and a bright future. The company is working on innovative pharmaceutical creation in major disease areas and business fields such as gastrointestinal & inflammatory diseases, rare diseases, plasma-derived therapies, oncology, neuroscience, vaccines, etc. Takeda Pharmaceutical, headquartered in Japan, is a research-based leading biopharmaceutical company with the value of focusing on patients at the core of its business philosophy. Based on values shaped over more than two centuries, Takeda operates in approximately 80 countries and regions to fulfill its purpose in society.
Please refer to the details.

Gastrointestinal and liver diseases can not only make patients' daily lives difficult, but also impact their quality of life. Takeda understands the fundamental needs for effective treatment options and the importance of correctly recognizing patients' needs for improving their quality of life. With experience in the gastrointestinal disease area for about 30 years, Takeda has made significant progress in addressing unmet medical needs of patients in areas such as inflammatory bowel disease, acid-related diseases, short bowel syndrome, and gastrointestinal motility disorders. The research and development team of Takeda's gastrointestinal disease area is also working to address gaps in new areas with unmet medical needs, such as celiac disease, alpha-1 antitrypsin-related liver diseases, Crohn's disease. Takeda will continue to collaborate with researchers, patient organizations, and others to advance scientific research and clinical medicine in the gastrointestinal disease area.

  1. Chronic Disease Information Center, Ulcerative Colitis,
    Chronic Disease Information Center, Crohn's Disease,
  2. Center for Drug Evaluation and Research (CDER) & the FDA. The Voice of the patient/functional gastrointestinal disorder. 2016. Available at: . Last accessed October 2023.
  3. Jones R, Hunt C, Stevens R, et al. Management of common gastrointestinal disorders: quality criteria based on patients’ views and practice guidelines. Br J Gen Pract. 2009;59:e199-208.

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