日産自動車は、日産販売会社と共に、より一層質の高い品質やサービスをお客さまに提供することで、さらなるお客さま満足度の向上を目指してまいります。2024/09/30
Summary.
- Nissan Motor Co. won the first place in the overall satisfaction ranking of domestic brands in the '2024 Japan Automobile Service Customer Satisfaction' by J.D. Power Japan.
- In addition, Nissan's 'Kicks' won first place in the Compact SUV category of the '2024 Japan Automobile Initial Quality Survey'.
Nissan Motor Co., Ltd. (Headquarters: Nishi-ku, Yokohama, Kanagawa Prefecture, President: Makoto Uchida) announced that in the '2024 Japan Automobile Service Customer Satisfaction (CSI)' by J.D. Power Japan, an international specialized agency for customer satisfaction surveys and consulting, it received the highest ratings in the 'Store Facilities/Support' and 'Appointments/Check-in' categories, and won the first place in the overall satisfaction ranking among mass-market domestic brands.
Furthermore, 'Kicks' won first place in the Compact SUV category of the '2024 Japan Automobile Initial Quality Survey (IQS)' as well.
Nissan Motor Co., along with Nissan sales companies, will aim to further improve customer satisfaction by providing higher quality products and services to customers.
■Overview of J.D. Power 2024 Japan Automobile Service Customer Satisfaction Index (CSI) Survey
J.D. Power Japan conducts an annual survey targeting customers who have purchased new cars 14-49 months ago. The survey evaluates the satisfaction with dealer service after using services such as inspections and repairs in the past year, and this year marks the 23rd edition of the survey.
By setting factors that influence overall customer satisfaction, a comprehensive satisfaction score is calculated out of 1,000 points based on user ratings for detailed evaluation items of each factor. The factors that make up customer satisfaction are ranked in order of their impact on overall satisfaction: "Store facilities / support" (35%), "Service Quality / Delivery" (34%), and "Reservation / Admission" (31%) (Impact percentage in parentheses).
■Overview of J.D. Power 2024 Japan Automobile Initial Quality Survey (IQS)
J.D. Power Japan conducts an annual survey targeting users whose new cars have been owned for 2-13 months, in order to gather information on experiences of defects in 9 categories and 225 items. The survey reveals user evaluations on the initial quality of automobiles, and this year marks the 14th edition of the survey.
9 Categories: "Exterior", "Driving Performance ", "Equipment / Controls / Display (FCD) ", "Driving Assistance ", "Infotainment ", "Seats ", "Air Conditioning ", "Interior ", "Powertrain"
All defect items are aggregated as the number of defects per 100 vehicles (Problems Per 100 vehicles = PP100), and a lower score indicates fewer defect reports (higher quality).
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