China Pacific Insurance Life has always adhered to the value orientation of "financial services for the people", and organized a series of prominent, distinctive, and highlighted consumer education activities during the September financial knowledge promotion month, in which institutions at all levels participated. Through diverse forms, it aims to increase the interest of financial consumers, making financial knowledge understandable, accessible, and appealing to consumers of different ages and regions. It aims to promote financial knowledge to a wide range of financial consumers, promote practical measures for the people, alert to financial risks, promote industry integrity construction, and popularize financial knowledge promotion in a down-to-earth, popular, and lively manner.
Consumers' protection plus Party building, focusing on practical actions for the people to showcase the new financial trend.
China Pacific Insurance Life carried out a thematic Party building activity of "serving the people, serving customers, serving the grassroots" throughout the entire system. Party and government teams at all levels understand the voices of customers, insight into customer needs, and effectively handle practical matters for customers. They conducted inclusive care activities, strengthened care for specific groups such as the elderly, children, newcomers, and the disabled, provided insurance for new students, integrated financial education with rural disabled persons' federations, offered door-to-door services, organized public welfare activities for the disabled, and implemented practical measures for the people's benefit. They launched a special governance "lightning action" for consumer protection, optimizing management services through source tracing and improvements to provide customers with the best solutions to their difficulties, practicing consumer protection with sincere service. They held centralized window display activities, fully utilized network branch stores to create "three-service stations", providing warm services such as cooling, shelter from rain, drinking water, and convenient medical services to ordinary citizens and outdoor laborers, as well as promoting inclusive financial policies and consumer protection knowledge, showcasing consumer protection characteristics through financial education and promotion.
Consumer protection plus technology, creating a new path for financial education based on digital technology innovation.
China Pacific Insurance Life vigorously utilizes digital technology innovation, adopting the online digital exhibition hall "Cloud Gallery" format to cleverly combine basic insurance knowledge, the eight rights of financial consumers, documentary records of Pacific Insurance services, and financial risk alerts. Simultaneously, they carefully developed the "Consumer Protection Challenge" series checkpoint challenge game, integrating the fun of traveling with financial education to continuously cultivate consumer learning interests, enhance the vividness, intuitiveness, and convenience of financial education activities. They conducted the "Consumer Protection Short Video" selection competition and exhibition activities, creating financial education works that are popular and enjoyable among the masses, continuously improving the pertinence, coverage, and influence of financial consumer education and publicity.
Consumer protection plus talk show, leveraging popular culture to achieve new breakthroughs in financial education.
China Pacific Group, together with Phoenix TV and Shanghai Education Television, co-hosted the "Taibao Service" talk show contest. They invited service representatives, employees, marketing personnel, and customers to tell wonderful stories in a light and lively manner about grassroots customer service and protecting consumer rights. Through creative "talk show" content and format, they spread the concept of Pacific Insurance service and consumer protection culture. A total of 12 employees, internal and external, from the life insurance company were selected, and the activities will continue in the future.
Consumer protection plus literature and art, injecting new vitality into financial consumer protection and education through cultural activities.
China Pacific Insurance Life Insurance Shaanxi Branch joined hands with Xi'an Drama Theatre to create the first original financial consumer protection-themed situational stage drama in Shaanxi, cleverly incorporating financial consumer protection education knowledge such as safeguarding financial consumer rights, integrity cultural construction, suitability management into daily life scenes. Through vivid performances and gripping plots, the combination of "financial consumer protection" with arts such as drama, dance, and traditional Chinese opera perfectly allows the audience to grasp financial consumer protection education knowledge in a relaxed atmosphere.
China Pacific Insurance Life Insurance Hubei Branch held a financial education and customer service festival event at a live music venue in Wuhan, bringing participants a unique experience of themed financial knowledge education popularization. Customers enjoyed a music feast while opening "financial musical note" blind boxes one by one, happily learning little financial knowledge and easily mastering financial security knowledge, achieving a good effect of educating through entertainment.
Consumer protection + cross-border collaboration, enhancing the depth of financial consumer protection education through multi-party cooperation.
China Pacific Insurance Life Insurance Changzhou Branch and the local police station have established a deep linkage mechanism, jointly filming and releasing a series of anti-fraud short videos to enhance consumers' awareness of risk prevention and self-protection abilities. Branches in Beijing, Shanghai, and other regions visited Tsinghua University, Fudan University, inviting police officers to give anti-fraud themed lectures, popularizing common anti-fraud knowledge and financial investment knowledge to faculty and students. The Hubei Branch invited legal experts to explain anti-illegal fundraising courses to villagers, continuously enhancing the public's immunity to fraud prevention.
In the next phase, China Pacific Insurance Life Insurance will thoroughly implement the political and people-centered nature of financial work, explore new models and approaches for financial education, continuously improve the popularity and effectiveness of financial education through innovative educational formats, highlighting educational themes, expanding the audience for education. Leveraging unique resources, strengthen the dissemination power and influence of financial education activities, effectively enhancing consumers' sense of happiness, achievement, and security.
