Citi's report states that it believes that under the monetary and fiscal policy stimuli aimed at restoring economic growth and achieving GDP targets in the mainland last week, it is expected to translate into higher advertising expenditures for enterprises and brands to boost sales.

The report points out that although Weibo (WB.US) has a relatively small share of advertising revenue compared to other larger platforms, due to its social influence attracting brands and performance-based advertisers, with Alibaba (BABA.US) and other e-commerce platforms and major brands strengthening market promotions to enhance their Singles' Day sales, it is believed that there is potential for an increase in Weibo's online advertising revenue. More importantly, the outlook for advertising spending in 2025 may improve. With the revised estimate, the target price has increased from $11 to $12, and a 90-day positive catalyst observation has been initiated, anticipating a rebound in advertising revenue growth. Maintaining a "buy" rating.