据悉，8月16日，在央视新闻蓝月亮专场直播暨第十二届蓝月亮节启动仪式中，蓝月亮全效至尊新品首发。今年“618”期间，蓝月亮至尊系列掀起抢购热潮。在抖音商城618超级品牌日活动中，至尊生物科技洗衣液套组总GMV超2.1亿。今年以来，至尊多次获得不俗的销售成绩，据有关统计，蓝月亮今年在抖音平台上已累计售出超2400万瓶至尊。Blue Moon Group (06993) rose by 6%, as of the press time, up by 5.81%, closing at 2.55 Hong Kong dollars, with a turnover of 5.7844 million Hong Kong dollars.
According to the Wise Finance APP, Blue Moon Group (06993) rose by 6%, as of the press time, up by 5.81%, closing at 2.55 Hong Kong dollars, with a turnover of 5.7844 million Hong Kong dollars.
On the news front, in the first half of this year, Blue Moon achieved revenues of 3.131 billion Hong Kong dollars, a year-on-year increase of about 40.9%, mainly due to sales growth in all three product categories, as well as increased sales in all sales channels except direct sales to major customer channels, especially a substantial increase in sales in emerging e-commerce channels. The company continues to invest heavily to promote the 'Ultimate Series' 'Concentrated +' laundry detergent. It is reported that this series of products has attracted consumer attention in multiple live broadcasts, significantly increasing market popularity.
It is reported that on August 16th, during the CCTV News Blue Moon Special Live Broadcast and the 12th Blue Moon Festival Launch Ceremony, Blue Moon's all-purpose Ultimate new product was launched. During the '618' period this year, the Blue Moon Ultimate Series triggered a buying frenzy. During the Douyin Mall's 618 Super Brands Day event, the Ultimate Bioscience Technology laundry detergent set saw a total GMV exceeding 0.21 billion. So far this year, the Ultimate has achieved impressive sales performance multiple times, according to relevant statistics, Blue Moon has sold over 24 million bottles of Ultimate on the Douyin platform this year.
