According to the Securities Times app, Activation Group (09919) rose more than 5%, as of the time of publication, it rose by 5.1%, closing at HKD 1.03.

On the news front, Activation Group previously released its interim performance for the six months ended June 30, 2024, with total income of 316 million yuan; attributable net profit to shareholders of 26.858 million yuan; gross margin increased from 30.0% to 32.7% year-on-year, a 2.7 percentage point increase. Opensource Securities believes that the company remains the largest high-end fashion brand experience marketing services provider in the greater China region, with a market share of 12.7% in 2023, serving over 550 brand clients with a diversified brand strategy that assists the company's stable development. The company continues to hold large-scale and VIC events to enhance its brand influence on Chinese consumers, benefiting fully from the globalization of Chinese VIC consumption.

Of note, in the first half of this year, the group became one of the global first batch promotion partners of 'Launching in Shanghai' initiative. This IP plan will host a series of events in Shanghai from March to May each year, encouraging more high-quality and high-traffic domestic and foreign brands to hold their first press conferences, debut shows, first exhibitions, and open their first stores in Shanghai.