$Tesla (TSLA.US)$ A high-profile self-driving car event named 'Us, Robots' will be held at Warner Bros. Studios in Burbank, California on October 10. Tesla CEO Musk stated that this will 'go down in history' and heavily promoted it as potentially the biggest event in the company's history. The event was originally scheduled for August 8, but Musk previously stated that the company needs more time for significant design changes and to prepare to showcase some other things.

It is reported that the highlight of this event may be the appearance of the Cybercab prototype, expected to be a two-door sedan with a front end similar to the Model 3. Musk and his team will also estimate the market size of the robot taxi market, the timeline to achieve unsupervised FSD, the revenue growth potential driven by artificial intelligence, and other applications of the company's evolving robot technology.

How do major banks evaluate this?

Bank of America stated that since the delay in the launch of the robot taxi fleet, market expectations for this event have tempered, but the bank still believes that this event will help investors understand Tesla's current capabilities in full self-driving technology, the operation and structure of the robot taxi business, as well as the latest approvals from regulatory authorities in Europe, China, and other countries. Tesla expects robot taxi services to be available by 2025, with the robotaxi product expected to utilize Tesla's existing fleet and Tesla-owned vehicles. Tesla plans to showcase the new Cybercab prototype and outline other robot applications in the robotaxi event.

Morgan Stanley cautioned that Tesla's self-driving taxi event on October 10 may not meet investors' high expectations. Analyst Adam Jonas mentioned that besides showcasing FSD v12.5 and offering the experience of riding the 1st gen Cybercab, the company is uncertain about other surprises. Jonas also pointed out that the event may display data comparing Tesla's autonomous driving technology with human driving safety, as well as the specific key enabling technologies to further enhance FSD/network-driven autonomy. Concerning the lunar program, Jonas previously suggested that Tesla could introduce concepts like electric planes, electric boats vision, or showcase Optimus robots flipping burgers at Tesla restaurants.

Other players are also not content to lag behind.

It is worth mentioning that uber technologies (UBER.US) and the Chinese electric auto manufacturer byd company limited are currently preparing to create a global robot taxi service. Uber recently announced that the Uber application will soon offer Waymo self-driving car ride services in Austin and Atlanta. In addition, WeRide and Uber Technologies have also reported a strategic partnership, introducing WeRide's self-driving cars into the Uber platform, starting from the United Arab Emirates. The partnership is expected to launch for the first time later this year in Abu Dhabi.

In addition, Uber has established long-standing strategic partnerships to bring General Motors' Cruise self-driving cars to this ride-sharing company's platform. Cruise has about 1200 vehicles and has operated in San Francisco, Austin, Dallas, Houston, and Phoenix before. It is noteworthy that Cruise has resumed supervised self-driving in Phoenix, Houston, Dallas, and is conducting tests in Dubai. Pony.ai, May Mobility, Baidu's Apollo, WeRide, AutoX, Aurora Innovation (AUR), and Motional (APTV) as well as Amazon's ZOOX have also launched robot taxi programs.

As for stock prices, Tesla's stock price rose by 5.6% last week. While the electric auto giant will release its third-quarter delivery report on October 2, the robotaxi event on October 10 is considered a potentially greater catalyst. If disappointing in terms of technology and progress timing, its stock price may plummet. However, based on historical experience, Tesla's stock tends to rebound during significant events and then partially retract gains in the following week.

Editor/Lambor