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大行评级|美银:予苹果“买入”评级 Siri与其他应用深度整合有望在2026年带来30亿美元收入

Major bank rating | Bank of America: Apple is rated as "buy", with the deep integration of Siri and other applications expected to bring in $3 billion in revenue by 2026.

Gelonghui Finance ·  16:00  · Ratings

Seeking Alpha on September 29th | Bank of America securities analyst Wamsi Mohan rates Apple as a 'buy' with a target price of $256. Apple announced at the June Worldwide Developers Conference (WWDC) the launch of the generative artificial intelligence software Apple Intelligence, which is expected to help users edit and summarize emails, generate images, and make Siri smarter and more practical. The analyst stated that the company will develop Siri into a virtual assistant, capable of completing tasks such as booking rides, ordering food, or scheduling meetings for users. This raises a question: which services will Siri recommend or book for users? The analyst's answer is: companies that pay the most will be prioritized by Siri. Mohan explained that, for example, if a user asks Siri to book a ride from the airport, Siri will provide them with options from various ride-sharing companies and list the company willing to pay the most as the top choice. The analyst estimates that deep integration of Siri with other applications could bring in $3 billion in revenue by 2026, and this number may approach $50 billion within a decade.

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