On September 29th, Kelonhui reported that American retailers are expecting early shoppers to purchase more non-food items in anticipation of good news in the sales season at the end of this year, as inflation cools down. Gary Millerchip, Chief Financial Officer of American retailer, expressed that sales are strong leading up to Halloween, with expectations of discounts on consumer electronics during holidays, prompting consumers to upgrade their computers and televisions. Sales are expected to improve. The retailer is offering holiday products early to avoid any supply chain disruptions. He stated that consumers will make purchases if prices are right.