According to an analyst from Bank of America, Apple (AAPL.US) has not officially launched its intelligent Siri yet, but once introduced, the company may make a fortune through it.

At Apple's Worldwide Developers Conference (WWDC) in June, the company announced its generative artificial intelligence software - Apple Intelligence. This technology is expected to help users edit and summarize emails, generate images, and make Siri more intelligent and practical. Although Apple unveiled the iPhone 16 at the Glowtime event on September 9, the phone did not feature generative artificial intelligence when it was released on September 20.

This has sparked many questions on Wall Street, such as whether the demand for iPhones will improve once Apple's intelligent technology is launched. Currently, several analysts' reports indicate that the demand for the iPhone 16 is relatively weak compared to the previous version.

Despite the lack of significant highlights in the iPhone 16, this has not affected Apple's stock price. As of the close on Tuesday this week, Apple's stock price has risen by 2.9% since the Glowtime event on September 9.

Bank of America securities analyst Wamsi Mohan not only focuses on how artificial intelligence changes Siri's operation, but also sees the potential for Apple to profit from these changes. Mohan has rated Apple's stock as a 'buy' with a target price of $256. In his research report on Friday, he wrote that the company will develop Siri into a virtual assistant capable of completing tasks for users such as booking rides, ordering food, or scheduling meetings.

Mohan wrote: "This raises a question, which services will Siri recommend or book for users? Our answer is: whoever pays the most will be prioritized by Siri to recommend to users."

Some companies that may pay these referral fees include Uber Technologies (UBER.US), Lyft (LYFT.US), and Doordash (DASH.US). Mohan explained that if a user asks Siri to book a car service from the airport, Siri will provide the user with multiple ridesharing options and list the company that pays the most as the preferred choice.

Mohan said, "We estimate that the deep integration of Siri with apps could bring in $3 billion in revenue by 2026, and this number could reach close to $50 billion in a decade."

Mohan's optimism comes at a time when Apple investors are facing uncertainty. Initially, Wall Street was excited about Apple Intelligence, believing it had the potential to drive user upgrades of smartphones. However, Apple announced at the Glowtime event that the software has not yet been released in the USA and the global promotion in other languages will take longer. This has led some analysts to temper expectations of users actively buying new iPhones this year or even next year.

On Friday, Apple's stock price rose by 0.12% to $227.79. The stock has risen by 18% this year, while the S&P 500 index has risen by 20% in the same period.